Create game-changing clarity to unlock growth
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An opportunity to challenge the way you communicate your direction

Our workshops enable senior leaders to define an inspiring purpose, ambition & core principles

Create organisational clarity

Organisational clarity is about creating alignment between individual, departmental and overall company goals. If every employee understands how their tasks are contributing to their department’s goals; and how these feed into company goals - all underpinned by an emotionally compelling primary purpose, an inspiring outrageous ambition and a commonly understood set of core principles they can identify with and take pride in - you have organisational clarity.

Organisational clarity

Employer brand-building

In terms of employer brand-building, this is equivalent to having an inspiring brand strategy. In fact, your external and internal brand strategies should be almost indistinguishable, as it's about finding the true essence - the reason your company exists. Your job is to distil, clarify and communicate it in an emotionally compelling way that draws people towards you and keeps your people engaged.

Simon Sinek describes beautifully how to communicate a genuine and compelling organisational purpose in this video.

How do we begin?

  • Creating organisational clarity begins with assessing the existing vision, mission or purpose; then crafting an everlasting primary purpose that will rally the troops.
  • The purpose is then distilled into a finite outrageous ambition that has a target date for achievement.
  • To determine how you’ll go about achieving the ambition, bringing you closer towards your purpose, the organisation's values are assessed; and a set of core principles are carved to ensure they're clear enough to guide behaviour, memorable enough to be referred to in day-to-day decision-making and real enough to reflect the brand’s DNA.

Gen Y is particularly values and purpose (as opposed to money / benefits) driven, so communicating a clear, memorable, inspiring purpose, ambition and set of principles is key to sustaining a flow of talent into your organisation; as well as giving context and direction to existing employees' personal goals, departmental goals and day-to-day tasks.

Organisational Clarity Model

What our clients say

Liz Pillans

Kenwood and Delonghi


Opening Quotemarks

The partnership that we've had with Best Companies has had a massive impact on the culture of the organisation and I think we have really safeguarded our future. We can also see that there are lots of other areas we could improve in and I think with the help of Best Companies supporting us with the feedback that we get, it's really going to reinforce what we're doing and help us in achieving the goals that we need to achieve as a business.

Closing Quotemarks

Eamon Fitzgerald

Naked Wines


Opening Quotemarks

What differentiates Best Companies is the reputation and trust. It's the number one employee engagement survey

Closing Quotemarks

Will Leonelli

Flight Centre


Opening Quotemarks

We believe participation in the programme helps us to attract quality staff who are looking for a long, progressive career rather than just a job, as well as attract suppliers who want to work with us and customers who want to buy from us. Our employees feel engaged and inspired by what they do and the Best Companies programme is pivotal in enabling us to celebrate our successes whilst also recognising tangible goals for the future so that we can continue to be one of the UK’s best places to work.

Closing Quotemarks

Matthew Sanders

Brookfield Rose


Opening Quotemarks

Brookfield Rose has worked with Best Companies for five consecutive years. We believe happy employees make for happy clients, and Best Companies provides both a measure and guidance, in order for us to continuously improve our service offering, and look after our people.

Closing Quotemarks

Twitter talk

34% of all employees who took part in the 2016 survey are excited about where their organisation is going #research #bestcompanies

14 hours ago

@localcareforce sounds both intriguing and exciting - we can't wait to see what you have planned. Keep us updated #BestCompaniesDay

17 hours ago

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