About 4Ps Marketing

The senior management team receive 1:1 mentoring from an external coach to further develop their management skills enabling them to get the best out of their team and allows them to encourage their progression. They have also had specific management training from an external source, The IPA, which focused on using emotional intelligence to manage their teams. They report directly to the CEO enabling them to get help and advice, learning from his past experiences. They are able to progress ideas and action changes quickly as they have direct access to the ultimate decision maker.

The 'Skills Hub' is a collective of experts in various disciplines responsible for the learning, knowledge and skills of the entire team. They have developed a set of core competencies for each role and they develop a training plan around those competencies to ensure skill level of the agency is adequate. The company has enabled all staff members to enrol in the IPA commercial and Legregs certification in an e-learning. Staff working in the analytics team have taken an external course and examination paid for by the company to further develop their knowledge in this area from an external source. 360 degree appraisals are being trialled in one team as a direct result of feedback from the staff. Digital Ps is a full day training day hosted every 6 months for staff members to learn from internal and external speakers, ensuring they are up to date with the industry and their knowledge.

Office space at the company is open plan to encourage collaboration among staff. Welcome drinks are held for all new starters with the team following their '3 Questions' done by all new employees to every single staff member as an icebreaker exercise. The company holds a ‘waffle Wednesday’ each week for internal knowledge sharing. Digital Ps is an agency wide twice a year all-day event for knowledge sharing and learning as an entire company. Digital EDGEucation is the annual conference for clients which the team present to showcase their knowledge & best practice while networking.