Quick facts
  • Year established:
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    • Smartbox Group UK Ltd, Unit 4, Imperial Place, Maxwell Road, Borehamwood, Hertfordshire, United Kingdom, WD6 1JN
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About Smartbox Group UK Ltd

With a turnover of 500m Euros, Smartbox Group trades in over 10 countries across Europe through numerous industry leading brands. Buyagift Plc and Red Letter Days Ltd are the UK Brands for Smartbox Group.

Their core focus is on delivering happiness to customers, suppliers, staff and retail partners. They aim to do this by providing industry leading products which represent fantastic value for money for consumers whilst providing profitable incremental revenue for suppliers.

Smartbox invest heavily in their product and merchandising solutions to ensure category and quantum margin growth for retail partners. At the same time they look to ensure that they provide a healthy environment for their team where opportunities for personal development are clear.

Their vision is 'To reach a stage where there is never a reason for a customer to buy an experience from anyone else'.

To achieve this, Smartbox aim to have the best experience selection, at market leading prices, sold through an industry leading e-commerce platform that is marketed through cutting edge e-marketing techniques.

What is it like to work for Smartbox Group UK Ltd

The leadership team operate with an open door policy to ensure all employees can approach them. 
Smartbox have a number of initiatives in place to aid employee wellbeing, including: Massage Fridays; Wellbeing workshops; and an Employee Assistance Programme.
Giving Something Back
Giving Something Back
Environmental practices such as carbon offsetting, cycle to work schemes, energy efficient IT and encouraging greater use of video-conferencing are in place at Smartbox. 

Learn more about the 8 factors of workplace engagement here


  • Women

    At least 40% of senior managers are women

  • Holidays

    Companies offering a minimum of 26 days annual leave to all employees after one year

  • Gym

    Companies offering either free gym/ sports facilities or subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Pensions

    Companies offering a final salary scheme to all employees, or one in which the employer's contribution is at least 5%

  • Maternity

    At least 10 weeks’ full pay or generous alternative

Company Statistics

  • UK sites:


  • Staff:


  • Staff Turnover:


  • Average Age:


  • Earning £35,000+:


  • Male : Female:

    41% / 59%

Regional Engagement

In the press


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