Quick facts

About Abel and Cole Ltd

What is it like to work for Abel and Cole Ltd


Keith Abel and Ted Bell, the leaders of the organisation, make regular ‘pilgrimages’ to every sight in the company and meet with every single employee either as an individual or in small groups for a Q&A session. Managers are not present at the employees' meetings. This sometimes involves visits to the drivers' depots at 3.00 am and a lot of travelling around. These meetings have a huge impact on employee engagement as they cut out the middle-man and allow employees from all levels to sit down with those at the top of the company. Employees are invited to ask questions and give feedback and often the sessions can be quite intense and challenging from the directors. Afterwards, lists of actions are produced for each department and all employees are regularly updated on the progress of these actions.

Giving Something Back
Giving Something Back

Giving back to the wider community is very important to Abel & Cole. Every week they give food to local hospices and charities. Every week, through their Farmer’s Choice not-for-profit scheme, they sell wholesale organic fruit and veg to schools, so they can sell them to parents and teachers, keeping the profit for school equipment and other fundraising projects. Every month Abel & Cole donate approximately 15 free boxes of fruit and vegetable to small charities, for auctions, raffles and other fundraising activities. Since June 2010 they have collected hundreds of unwanted bicycles from their customers, repaired them and shipped them to community projects in Ghana.

Fair Deal
Fair Deal

A lovely example of this comes from Abel & Cole's customer services department. They have a reward scheme called the ‘Pat on the back board’. Everyone is invited to nominate a colleague for doing something that helped them out or for going the extra mile. Every month they announce all the nominees and have a department wide vote. The winner is rewarded with an extra half day added to their holiday allowance. They have found this to be an extremely effective scheme as it fosters a real spirit of camaraderie in the team. It is a great opportunity for team members at the same level to acknowledge each others good work and the written nominations make lovely keep-sakes for the nominated team members.

Learn more about the 8 factors of workplace engagement here


  • Women

    At least 33% of senior managers are women

  • Gym

    On-site gym or subsidised gym memberships

  • Childcare

    On-site nursery or vouchers

  • Health Insurance
    Health Insurance

    Full family cover

Company Statistics

  • Staff Turnover:


  • Average Age:


  • Staff:


  • Earning £35,000+:


  • Male : Female:

    69% / 31%

  • UK sites:



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