Mission: To make other people as passionate about craft beer as we are. Vision: To make Punk IPA the number 1 craft beer globally by 2025.
A SHAREHOLDER WHO attended BrewDog’s annual meeting last year was so taken by the enthusiasm of its staff that she decided to apply for a job at the maverick craft beer business, which is appearing for the first time in this list. Now Rachel Jack is international customer service team leader, responsible for shipping beer and merchandise abroad.
“I could not get over how passionate everybody was about the brand,” she says. BrewDog’s workforce has now reached 601 — up by 50% in a year — and the buzz just keeps on growing. Staff believe they can make a valuable contribution to the success of the firm, an 85% positive score on this measure.
The business says it brews “hardcore beer for punks” and runs about 50 bars around the world from its headquarters in Ellon, near Aberdeen. It was founded in 2007 by James Watt and Martin Dickie, who didn’t like the beer they could get at the supermarket and decided to do something about it.
Staff have fun with their teams (86%) and love working for the brewer (80%). The firm pays the living wage and shares 10% of its profits equally between employees. Other perks include a four-week paid sabbatical after five years and free beer. The pay and benefits package goes down well (74%).
Team spirit is well oiled by events such as Blackout Day, when everyone was flown to Manchester on private planes for a day’s bonding. Staff have faith the experience they gain at this business will be valuable for the future (79%).
Male : Female