In 2009, Tim and Louise Cocking established Bright Care after being inspired by the successes and failures of a family journey in providing care for a much-loved elderly family member. Their vision was that with the right foundations and resources in place, every senior can live their later years with peace and purpose, in the comfort of their own home.
Bright Care was then founded to work alongside families as they navigate care for those they love, alleviating the complexities associated with getting care right, the first-time round, and providing the assuredness that elderly loved ones keep bringing their greatest contribution to life.
As a family, everyone at Bright Care knows that getting care right ultimately starts with creating and nurturing an exemplary culture within the business. Bright Care’s continuous focus is therefore to attract and nurture exceptional talent, building cohesive teams where everyone is able to play to their strengths and to continually grow within an organisation where they truly belong.
This unique approach has allowed Bright Care to expand from one small office in Edinburgh to multiple branches throughout the UK, firmly establishing itself as one of the top providers of premium care at home for seniors. Their approach has also earned them many accolades, including the Scottish Housing Support Provider of the Year at the 2017 Scottish Care Awards, as well as being named as one of the 100 Best Small Companies To Work For in 2018.
“The golden rule at Bright Care is that everyone loves the role they have, loves the people they work with and loves the organisation they work for. It's a remarkable achievement and testament to the commitment of our workforce that Bright Care has again been recognised as a company where this philosophy is outworked everyday. This achievement will inspire us all the more to continue creating a company where everyone is positioned to bring their greatest contribution and can feel like they are part of a dream team, working together to build something bigger than the sum of its parts.” - Tim Cocking, Founder and CEO
Bright Care’s company values are not vacuous statements simply placed on their walls. Rather, the Senior Leadership Team endeavours to filter every decision through their company values, whether it’s a small operational item or a large, strategic company decision. Their values speak about self-awareness, fighting for each other’s highest good and journeying together, united. The SLT has undertaken a significant piece of work this year to ensure that they continue to be a high functioning, high trust, cohesive team. They realise that they need to embody what a dream team looks like so that they can model it too their teams in the business. At all times, their focus is on creating the optimum working environment and culture to enable their staff to succeed.
Bright Care have an in-house coach as part of their People Team who is available to all members of staff across the business. This has been a priceless investment during the pandemic as 90% of their staff are front-line workers and access to coaching has helped a significant number of staff find space to build their emotional resilience and process and overcome their anxieties and concerns during this pandemic. The company also created a ‘Here To Help’ service, also facilitated through the People Team, where anyone can submit Covid-related queries and gain a response. They recognised that there was a large volume of news and information on an almost daily basis and they did not want their staff to feel overwhelmed by their circumstances or by trying to decide the best way forward.
Every aspect of the business is designed to cultivate the talent that they see in their staff. This approach ensures that their great workforce is always engaged with the company. During the early part of the pandemic, the company strategically decided to stop recruiting any new employees. Rather than take on more staff in a time when the demand for care at home was increased, they decided to focus on ensuring the safety and wellbeing of their existing employees. Through this decision their staff felt valued, seen, and appreciated and felt that their safety and wellbeing was paramount to Bright Care as a business. Their concern was always the wellbeing of their staff, however, this decision also resulted in an increased loyalty and engagement in the workforce.
Learn more about the 8 factors of workplace engagement here
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