Quick facts
  • What we do:
    Toy Retail-Entertainment Experiance
  • Year established:
  • Website:
  • Contact
    • Build-A-Bear Workshop, Inc., 10-14 Bath Road, 2nd Floor , Aquasulis, Slough, Berkshire, SL1 3SA

About Build-A-Bear Workshop

Established in the UK in 2002, Build-A-Bear Workshop (BABW) are an interactive toy maker that invites guests of all ages to create their own customised stuffed animals through an exciting bear-making process that combines experience with purchase.

With 58 stores around the UK and nearly 900 employees, the growing company is a favourite amongst children and adults alike.

A token of appreciation is given to all associates who have made a difference through the company’s Atta Bear card programme, thanking staff for their hard work.

Within their first three months of employment, store managers attend Becoming A Bear - a one-day, interactive, in-depth course on the company’s core values.

BABW offer flexible working to staff as they believe it can increase employees motivation, promote work-life balance, reduce associate stress and improve performance and productivity.

What is it like to work for Build-A-Bear Workshop

My Manager
My Manager
Career Tracks is the in-house career progression program in which associates have the opportunity to harness their key skills and competencies to become a successful leader. On the programme, an associate will learn the technical and operational skills needed to progress.
The company believe that a fun and engaged environment balanced with an allowance on home life contributes to associates’ wellbeing. As such, they arrange potluck dinners, birthday celebrations and charitable activities for staff to partake in.
My Team
My Team
The Celebration Times is a weekly associate newsletter distributed from head office, used specifically to communicate and celebrate internal promotions and feedback. The publication also highlights the top 10 stores for the week and shares success stories.

Learn more about the 8 factors of workplace engagement here


  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Profit Related Payment
    Profit Related Payment

    Companies offering profit related pay to all employees

  • Family Friendly
    Family Friendly

    School hours contracts offered to staff

Company Statistics

  • Male : Female:

    15% / 85%

  • Earning £35,000+:


  • Average Age:


  • UK sites:


  • Staff Turnover:


  • Staff:


Regional Engagement

In the press


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