Build-A-Bear Workshop

What we do:
Toy Retail-Entertainment Experiance

Latest List Position:

BCI Score:


Recruitment Website:

Head Office:
Build-A-Bear Workshop, 2nd Floor Aquasulis House, 10-14 Bath Road, Slough, Berkshire, SL1 3SA

Our Mission/Vision

Mission: To add a little more heart to life. Vision: To build a bigger and better bear in more places, with more people and more products.

Company Information

A BEAR MARKET is not necessarily a bad thing if you’re selling stock at Build-a-Bear Workshop. The UK subsidiary of this American make-your-own stuffed animal seller was set up in 2007 and is headed by Roger Parry, the firm’s senior managing director for Europe.

The business is based in Slough and with 58 stores around the UK has 849 young employees who typically are “bear builders” — in other words, sales assistants.

The chief mission of staff members, most of whom work part-time and have an average age of 24, is “to bring the teddy bear to life while providing the most fun hour of a family’s day”. They help little shoppers choose, stuff, dress, name and buy the bears, which range from conventional teddies to furry versions of Darth Vader.

People at Build-a Bear say that they have fun working together, an 89% positive score. The light-hearted tone at the business is apparent from the very start; employee inductions include pictures, games and a promise to “remember to play” and to “make each guest experience a really
big wow!”

There’s a strong sense of family among colleagues (81%), who regularly give each other a pat on the back with an “atta bear” card and entry to the company’s lottery for branded gifts. Managers take at least one leadership course a year, and employees feel that their bosses motivate people to give their best every day (77%, ranking fifth) and that they also talk openly and honestly with them (84%).

The business has risen 20 places on our list from 95th last year, and despite a high staff turnover — a common feature in the retail industry — encourages people to make a career and to recruit their friends — for a bonus of up to £500. For those with a “good heart” and high tolerance
for bear puns, working here is a picnic.

Company Statistics

  • 18% / 82%

    Male : Female

  • 2%

    Earning £35,000+

  • 2007


  • 24

    Average Age

  • 43%

    Staff Turnover

  • 58

    UK sites

  • 849


List History

  • Best Companies To Work For List 2017


  • Sunday Times List 2016


Accreditation History

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