Quick facts
  • What we do:
    Furniture Retailer & Manufacturer
  • Year established:
  • Website:
  • Contact
    • 1 Rockingham Way, Redhouse Interchange, Doncaster, South Yorkshire, DN6 7NA

About DFS

DFS are a leading upholstery retailer in the UK, passionate about making and selling high quality, great-looking sofas since 1969.

Already established as a household name in the UK and with 144 sites across the country, the company’s vision is to become a world-class British company.

Headquartered in Doncaster, the company’s three values which staff are encouraged to follow are: go the extra mile for customers, always treat each other with respect, and strive to be world-class in everything they do.

DFS are led by Chief Executive Officer Ian Filby, who personally makes visits to each of the DFS branches, factories and distribution sites whenever he can and spends time talking to team members. Ian is also an active member on the company’s ‘Workplace’ platform, where he keeps in contact with all employees and personally uploads a monthly update via video link.

What is it like to work for DFS

My Company
My Company
Tools such as Workplace are used to ensure that all of their workforce have the opportunity to keep up with company news. For example, news about a new store opening will be posted on there, as well as updates on new brand partnerships.
Fair Deal
Fair Deal
Each month, their customer facing employees are rewarded based on metrics made up on customer service throughout their purchase journey - the more they make their customer's happy, the more they are remunerated. 
My Manager
My Manager
The leadership model allows five days of training in partnership with an external provider. It is workshop-based and incorporates pre- and post-coaching for leaders, as well as action learning sets to evolve and embed.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Development

    Companies who provide support for non-work related training to all staff

Company Statistics

  • UK sites:


  • Earning £35,000+:


  • Staff Turnover:


  • Staff:


  • Average Age:


  • Male : Female:

    66% / 34%

Regional Engagement

In the press


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