Quick facts
  • Year established:
  • Website:
  • Contact
    • DFS Group Support Centre, Unit 1 Rockingham Way, Redhouse Interchange, Adwick le Street, Doncaster, United Kingdom, DN6 7NA
Share on Social

About DFS

DFS is the UK's leading retailer of upholstered furniture. They were founded over half a century ago with just a single store near Doncaster. Today, they have more than 3800 team members and over 120 retail stores in the UK, the Republic of Ireland, the Netherlands and Spain. They also have a comprehensive online channel and three upholstery factories and two wood mills based in the UK.

They design, manufacture, sell, deliver and install an extensive range of upholstered and other furniture products for their customers. Their product offering is complemented by the market-leading consumer financial options, best-in-class customer service, comprehensive after-sales service, a long-term guarantee and ongoing product support. They engage with their customers through their stores, live chat service, telephone call centres and websites to offer a convenient, multichannel customer experience.

In 2015 DFS successfully floated on the London Stock Exchange with DFS sharing its success with the employees who made it happen. The DFS partnership scheme paid out a total of over £2.5M to all eligible employees who joined before August 2013 and contributed to making DFS and the float successful. Since the float, DFS Group has welcomed Dwell, Sofa Workshop and Sofology on board. Each brand brings something special to the Group: personality, customer appeal, culture, people and strength.

What is it like to work for DFS

My Manager
My Manager
Leadership remains one of the key priorities within their people strategy across the group. Their leadership proposition ensures all leaders have a clear career path from joining the organisation, through to engaging and developing their top talent. This has included significant financial investment and time spent developing the leadership offering. Their leadership model is FED, (Future, Engage, Deliver) and this FED philosophy is built into all they do to drive cultural change and engagement. 

My Team
My Team
Workplace is used to help connect employees from across the Group, giving employees a chance to celebrate success, recognise the company values or help ensure they deliver a great experience to employees. Workplace includes areas where their service technicians can interact directly with each other and their manufacturing teams to help create solutions or flag product issues in real time.

Fair Deal
Fair Deal
They aim to reward colleagues through their values of ‘Think Customer’, ‘Be Real’ and ‘Aim High’. All sales colleagues are eligible to receive a monthly bonus based on customer feedback (they are measured by customers immediately after the purchase and again six months later). They are also eligible for additional payments based on the volume of business they generate. By understanding the needs of the customer, and providing tailored solutions, the earning potential for their sales colleagues is virtually unlimited. 

Learn more about the 8 factors of workplace engagement here


  • Gym

    Companies offering either free gym/ sports facilities or subsidised gym membership for all employees

  • Long Service
    Long Service

    40% of employees have more than 5 years' service

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Development

    Companies that provide support for non-work related training to all staff

Company Statistics

  • Earning £35,000+:


  • UK sites:


  • Staff Turnover:


  • Staff:


  • Average Age:


  • Male : Female:

    66% / 34%

Regional Engagement

In the press


Want to get on the list or be accredited?

Start your engagement journey today and find out what you need to do to earn a Best Companies accreditation or a place on the Best Companies lists.