Quick facts
  • What we do:
    Leading retail general insurer that is home to Britain's best-known brands including Direct line, Churchill, Privilege and Green Flag.
  • Year established:
  • Website:
  • Contact
    • Direct Line Group, Churchill Court, Westmoreland Road, Bromley, BR1 1DP
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About Direct Line Group

Direct Line is a leading retail general insurer that is home to well-known brands including Direct Line, Churchill, Privilege and Green Flag.

The firm first opened their doors in 1985 selling car insurance from a single call centre in Croydon. Today, they have insurance available to both private and commercial customers within the UK. They offer cover for the home, pets, travel, life, and breakdown, as well as landlord and business insurance.

Direct Line have more than 10 million customers, provide 13,000 car insurance quotes daily, sell a Direct Line policy every 10 seconds, and receive notifications from customers about a claim every 30 seconds.

The head office of Direct Line is based in Bromley and is overseen by Chief Executive Officer Paul Geddes.

What is it like to work for Direct Line Group

My Manager
My Manager
Direct Line need their managers to stretch themselves, perform to the best of their ability and continuously improve. Their straightforward and less bureaucratic approach to managing performance and development is based on two-way communication between management and employees.
Their focus on four pillars of health - mental, social, environmental and physical - help provide support to employees, as does their current focus on mental health. As part of this, at least one trained mental health first aider has been introduced on each floor of their 37 sites.
My Team
My Team
Their CONNECT programme, set up in 2014 and delivered to more than 5,000 employees, allows fresh thinking and better conversations to take place at work in order to deliver an improved experience to customers and bolster communication with each other.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Pensions

    Companies offering a final salary, non-contributory pension scheme to all or one in which the employer puts in at least three times

  • Long Service
    Long Service

    50% of employees with more than 5 years' service

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Family Friendly
    Family Friendly

    School hours contracts offered to all staff

Company Statistics

  • Staff:


  • Staff Turnover:


  • Earning £35,000+:


  • Average Age:


  • UK sites:


  • Male : Female:

    53% / 47%

Regional Engagement

In the press


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