This organisation is run on strong values / principles
DPD’s Senior Management Team supports a number of its strategic initiatives, which demonstrates its commitment to the values of the organisation, with the main two examples being the Corporate and Social Responsibility (CSR) Programme and the Corporate Induction. The SMT supports CSR through the work that they do with a local school called Phoenix Collegiate. The SMT attend a ‘Dragon’s Den’ competition where they meet and review students’ business plan ideas that they have worked on during the year. The SMT then give marks on different aspects of the business plan and an overall winner is announced. As part of their Induction Programme new starters are invited to meet the SMT at an event called Corporate Induction, where they have the opportunity to discover more about the business. They are introduced to the company’s DNA (core values) as well as meeting DPD’s CEO, Dwain McDonald. Each member of the SMT delivers a presentation about their function, followed by a Q&A session to give new starters a better understanding of DPD. Dwain also engages with colleagues within the business through the Winter Conference and DPD’s annual business communication cascade called DNA. At the Winter Conference, Dwain cascades upcoming strategies for the business. DPD’s DNA is an annual cascade of information to all employees within the company. Its objectives are, like the Winter Conference, to communicate business priorities and strategies. Dwain records a number of videos that are played in meetings throughout the business. The message given is always clear, with key points and a focus on the benefits of the message. Dwain also uses the Company Newsletter to engage with staff, as all employees and pensioners receive a copy. As well as all this Dwain's ethos is about getting back to 'grass roots' and he has spent a day in the call centre and he also spent a day with a collection and delivery driver, all so he could experience these roles first hand.