My manager regularly expresses their appreciation when I do a good job
Firefish' value set is completely driven by the people they are, they are not nice ideas that make them sound like an interesting and caring place to work, they are how they meet the world every day. So, to some degree, everything that they do shows their commitment to the values, however they do recognize the importance of making this commitment explicit...
Specifically, they used the values as one component for the leadership team's annual reviews. 360 feedback was gathered from across the business, and part of the feedback captured each degree to which each board member lived each of the values. So, for each value the individuals were given a score on a five-point scale ranging from "they never demonstrate this value" to "they always demonstrate this value", and then examples were given to illustrate the score.
This provided informative feedback on where each member of the leadership team needed to increase their efforts to be seen as living a value, and also highlighted who could be seen as a 'standard-bearer' in each value.
In addition, they refer back to values in meetings of all descriptions - from company-wide to individual groups - and use them as a guide or moral-compass when making decisions. If managers with in the business are unsure about how to progress with certain issues, they often ask "what do their values suggest you should do".