Quick facts
  • What we do:
    Marketing Analytics Consultancy
  • Year established:
  • Website:
  • Contact
    • 3 Waterhouse Square, 138-142 Holborn, London, EC1N 2SW
Share on Social

About Gain Theory Limited

Gain Theory is a global marketing effectiveness consultancy that brings together data, analytic and technology solutions to help marketing professionals make smarter, faster, predictive business decisions. The consultancy is passionate about making a meaningful difference to the business performance of its clients – to improve marketing efficiency, to grow market share and to see baseline profits and share price growth. They deliver this through their values and philosophy, which are summed up through their FAST doctrine: Forward Thinking, Active Partnerships, Simplicity, and Transparency.

The global team consists of 200+ practitioners, operating from core hubs in New York, London and Singapore and offices in Minneapolis and Madrid.

The EMEA business, based in London, is led by EMEA Chief Executive Officer Alan Bloodworth, who has over 20 years’ experience working in the marketing effectiveness industry serving a diverse client list. Alan sits in the open-plan area with all staff where they have a couple of break-out areas including one with ping pong and pool, which is played at lunchtime. The layout and culture omits any sense of hierarchy within the organisation, with senior staff remaining approachable at all times.

What is it like to work for Gain Theory Limited

Personal Growth
Personal Growth

Gain Theory offers aninnovative Training Academy to employees. Every new starter takes part in amonth-long training programme where they receive £25,000 worth of training,delivered by internal experts over a three-week period.

My Team
My Team

Every month, the company finances a social event to get all the teams together. Past trips have included: Shakespeare in the park, outdoor cinema, trampolining, pub quizzes, darts, ping pong, Oktoberfest, Go Ape, ice skating, softball, mixed football matches and much more.

Giving Something Back
Giving Something Back

Gain Theory have a CSRcommittee in place, which finds and arranges charitable opportunities andevents for staff to be involved in. All staff are also entitled to take one,fully paid ‘CSR day’ per year to dedicate to a charitable cause of theirinterest.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Development

    Companies who provide support for non-work related training

Company Statistics

  • UK sites:


  • Staff Turnover:


  • Average Age:


  • Earning £35,000+:


  • Staff:


  • Male : Female:

    67% / 33%


Want to get on the list or be accredited?

Start your engagement journey today and find out what you need to do to earn a Best Companies accreditation or a place on the Best Companies lists.