Quick facts
  • What we do:
    Strategic marketing consultancy.
  • Year established:
  • Website:
  • Contact
    • 3rd Floor, 11 Soho Street, London, W1D 3AD

About Incite Marketing Planning

Incite Marketing Planning are a strategic research consultancy, unearthing and interpreting insights about brands that help them think more clearly and plan more effectively. They take a systematic approach, hiring and training the best in the industry.

The company has over 160 employees and is based in London, with offices in New York, San Francisco, Singapore and Shanghai. Director Elaine Kent-Smith founded the business and it’s been part of the St Ives Group since 2012. Group Managing Director is Matthew Froggatt.

Elaine’s philosophy is to have senior people who are hands-on at every stage of the process, and who love doing the work. She sees this as more efficient, more fun and more effective.

This flat and flexible structure helps employees work across sectors and clients, giving them a wealth of experience. It also benefits clients, who see familiar faces backed up by new people bringing different skills, and the business gets a more flexible resource pool.

What is it like to work for Incite Marketing Planning

Personal Growth
Personal Growth
Incite have supported personal development by offering secondments to other offices. In the past 12 months, four UK employees have worked in the firm’s San Francisco and New York offices, which has provided opportunities for professional and personal growth.
My Company
My Company
The values of the organisation are: integrity, value, collaboration, imagination and passion. They encourage staff to inspire and be inspired by nurturing relationships, challenging one another and giving clients what they need.
Fair Deal
Fair Deal
Incite have an ongoing sabbatical programme, which offers four weeks’ paid leave for clients who have carried out four years’ service. Employees come back to work feeling refreshed and invigorated after time off, many of whom have been travelling.

Learn more about the 8 factors of workplace engagement here


  • Women

    At least 40% of senior managers are women

  • Gym

    Companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Pensions

    Companies offering a final salary, non-contributory pension scheme to all or one in which the employer puts in at least three times

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Profit Related Payment
    Profit Related Payment

    Companies offering profit related pay to all employees

Company Statistics

  • UK sites:


  • Staff Turnover:


  • Male : Female:

    35% / 65%

  • Average Age:


  • Staff:


  • Earning £35,000+:


Regional Engagement

In the press


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