Quick facts
  • What we do:
    Market Research Consultancy
  • Year established:
  • Website:
  • Contact
    • 3rd Floor, 11 Soho Street, London, Greater London, W1D 3AD

About Incite Marketing Planning

Incite Marketing Planning are a strategic research consultancy, unearthing and interpreting insights about brands that help them think more clearly and plan more effectively. They take a systematic approach, hiring and training the best in the industry.

The company has 161 employees and is based in London, with offices in New York, San Francisco, Singapore and Shanghai. Director Elaine Kent-Smith founded the business in 2000 and it’s been part of the St Ives Group since 2012. Group Managing Director is Matthew Froggatt.

Elaine’s philosophy is to have senior people who are hands-on at every stage of the process, and who love doing the work. She sees this as more efficient, more fun and more effective.

This flat and flexible structure helps employees work across sectors and clients, giving them a wealth of experience. It also benefits clients, who see familiar faces backed up by new people bringing different skills, and the business gets a more flexible resource pool.

What is it like to work for Incite Marketing Planning

Integrity, value, imagination, collaboration and passion underpin the company’s ethos. When a client was being unreasonable and undermined the motivation of key staff, Incite Marketing Planning ended the client relationship rather than ‘following the money’.
Personal Growth
Personal Growth
Incite Marketing Planning offer varied and challenging work, with one employee travelling around the world for a Supercars project, while another crossed several time zones during a consumer-health project. They also encourage people to do secondments to their international offices.
Fair Deal
Fair Deal
They offer a sabbatical programme comprising of four weeks’ paid leave after each four years of service. Sabbaticals have included a extended honeymoon windsurfing in New Zealand, island hopping around Greece, a family trip to Australia and kicking off an MBA.

Learn more about the 8 factors of workplace engagement here


  • Women

    At least 40% of senior managers are women

  • Holidays

    Companies offering a minimum of 25 days annual leave to all employees

  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Pensions

    Companies offering a final salary, non-contributory pension scheme or one in which the employer puts in at least three times

  • Profit Related Payment
    Profit Related Payment

    Companies offering profit related pay to all employees

Company Statistics

  • UK sites:


  • Staff Turnover:


  • Average Age:


  • Male : Female:

    37% / 63%

  • Staff:


  • Earning £35,000+:


Regional Engagement

In the press


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