Latest BCI Score
809.1
innocent drinks make smoothies, fruit juices, coconut water and kids’ drinks.
innocent began in 1999 when Cambridge graduates Richard Reed, Adam Balon and Jon Wright sold smoothies at a festival.
A sign asked people if they should give up their jobs to make smoothies and empties went into the yes or no bins. Yes won.
Nearly 20 years later, innocent are the market leader - with an 80% share of the UK cake - 450 staff and Coca-Cola ownership. Douglas Lamont is the current Chief Executive Officer.
innocent have always been innovative. The company’s marketing is as refreshingly informal as the London offices. Staff gather in a big hall laid with artificial grass to get a free breakfast, raid the free fruit and play table football. Lab-coated scientists concoct new ideas in a glass box in the corner.
Crates bulge with woolly hats, knitted by customers and destined for bottle tops, with a proportion of sales from each bottle going to Age UK.
Learn more about the 8 factors of workplace engagement here
At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss
Companies offering a minimum of 25 days annual leave to all employees
companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees
Companies offering private health insurance for all employees
At least 10 weeks’ full pay or generous alternative
Companies who provide support for non-work related training
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