Quick facts
  • What we do:
    Healthy drinks business
  • Year established:
  • Website:
  • Contact
    • Fruit Towers, 342 Ladbroke Grove, London, W10 5BU
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About innocent drinks

innocent drinks make smoothies, fruit juices, coconut water and kids’ drinks.

innocent began in 1999 when Cambridge graduates Richard Reed, Adam Balon and Jon Wright sold smoothies at a festival.

A sign asked people if they should give up their jobs to make smoothies and empties went into the yes or no bins. Yes won.

Nearly 20 years later, innocent are the market leader - with an 80% share of the UK cake - 450 staff and Coca-Cola ownership. Douglas Lamont is the current Chief Executive Officer.

innocent have always been innovative. The company’s marketing is as refreshingly informal as the London offices. Staff gather in a big hall laid with artificial grass to get a free breakfast, raid the free fruit and play table football. Lab-coated scientists concoct new ideas in a glass box in the corner.

Crates bulge with woolly hats, knitted by customers and destined for bottle tops, with a proportion of sales from each bottle going to Age UK.

What is it like to work for innocent drinks

Leaders are approachable and accessible – they sit with everyone else at open-plan desks. Douglas is often there and can be quizzed. They’re visible in leading sessions at company meetings, and lunchtime ‘chatwiches’.
Giving Something Back
Giving Something Back
Everyone has a sustainability objective on their job description. Community initiatives include working at food banks, lunch clubs for kids whose parents can't afford to feed them an extra meal in school holidays, and redecorating a local volunteer centre for disabled adults.
My Company
My Company
Action Against Hunger gave the company four problems to solve, one for each floor. The company also tackles issues that other companies avoid, including a session on the gender pay gap where innocent shared data and took questions from the audience.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Holidays

    Companies offering a minimum of 25 days annual leave to all employees

  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Development

    Companies who provide support for non-work related training

Company Statistics

  • UK sites:


  • Staff Turnover:


  • Staff:


  • Average Age:


  • Male : Female:

    40% / 60%

  • Earning £35,000+:



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