Mission: To turn turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. Vision: To inspiring successful decisions, be a catalyst for business success and a culture of progress.
THE SHOPPING BEHAVIOUR experts working here know all about our spending habits. This market research agency tracks the purchase and usage behaviour of 30,000 British households, providing clients with insights and data on what we buy and use — and why.
Led by Tim Kidd, managing director for the UK, Ireland and America, the British operation has its headquarters in west London. But the firm has offices in 35 countries and operates in 55 markets, so an employee’s day could involve helping Warburtons increase its market share or learning about India’s most trusted and chosen brand — it’s Colgate, if you didn’t know.
A secondment scheme offers placements with Kantar Worldwide. So far 47 of the business’ 522 UK employees have made the most of the opportunity.
Relationships among colleagues here are close. Staff say their teams are not affected by power struggles, a 70% positive score for this measure, while teammates are caring and helpful (both 82%). A social committee also puts together fun activities.
Male : Female