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The CEO, Paul Lawson, is legendary throughout the advertising industry for his wit and intelligence. He inspires a huge loyalty from staff and clients alike, driven both by his creative vision and by his generosity of spirit. He believes passionately that happy employees are effective employees and does all he can to ensure staff are motivated and feel appreciated. The bi-monthly staff meetings he chairs are a highlight of the company's calendar where his 'off piste' comments frequently cause delighted uproar. The diversity of his background - bookie, media man and MBA graduate as well as his considerable creative ad agency experience, allows him to look at client issues from many different business angles and he never takes the easy option.
The most effective approach is an ambitious digital training programme which began towards the end of 2010 and was completed in the summer of 2011, facilitated by uTalk Marketing. Leo Burnett wanted to inspire and excite their people about the opportunities digital offers and give people the specific, practical skills to create digital communications. By running a fully comprehensive training programme featuring nine interactive workshops for their account management, planning and creative teams, they gave them confidence to integrate digital into their everyday work and talk to clients about digital with the same credibility that they can talk about offline communications. The workshops were attended by mixed peer groups which made interaction between attendees more beneficial and left people feeling empowered and inspired to take a different approach to their day-to-day tasks. Leo Burnett's course evaluation showed the programme was enormously successful. 94% of staff stated that they were "very satisfied" with the programme. To complement the utalkmarketing training activity Leo Burnett also undertook a number of other development initiatives to enhance the digitisation of the agency such as lunchtime learning sessions with companies such as Facebook, Google, etc. and Q&A clinics in specialist areas such as Social Media, User Experience, Hypermedia, Digital Production etc.
In October 2010, Leo Burnett held a pub quiz and charity auction for NABS. NABS is the National Advertising Benevolent Society - an industry charity for adland types - and all the money they make with their annual quiz night goes directly to them. The evening started with a 5-round pub quiz written by the Knowledge Editor and hosted by their CEO, Paul Lawson. After the quiz they held the NABS auction, with loads of amazing prizes and experiences for employees to bid on; things like holidays, tickets to football matches and flat-screen televisions.
Learn more about the 8 factors of workplace engagement here
At least 33% of senior managers are women
On-site gym or subsidised gym memberships
10% of staff undertake charitable activities during business hours
On-site nursery or vouchers
Companies offering a final salary or non-contributory pension scheme
Full family cover
Male : Female: