Quick facts
  • What we do:
    Creative communications agency
  • Year established:
  • Website:
  • Contact
    • Lucky Generals Ltd, Exmouth House, 3-11 Pine Street, London, LONDON, EC1R 0JH
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About Lucky Generals Ltd

Lucky Generals are a creative communications agency producing impactful communications strategies and big ideas for brands.

The company, with just a few dozen staff, has produced key campaigns for the likes of Betfair and Amazon. Despite only being formed in 2013, the agency is growing at a startling rate.

In one day in 2015, the agency doubled in size when it won accounts with Twitter and Paddy Power, each worth around £20m.

In 2016, the founders, Danny Brooke-Taylor, Helen Calcraft and Andy Nairn, announced they had hired Nik Upton from agency Joint to set up a communications group, Lucky Enterprises, and invest in PR and digital start-ups so clients enjoy a full suite of marketing services.

Lucky Generals have sold to TBWA and the new structure will see TBWA form a sub-group in the UK, consisting of Lucky Generals and TBWA\London, where both will continue to operate as two separate brands.

What is it like to work for Lucky Generals Ltd

The three founders personify the company values. They’re hands-on, working closely with staff at all levels. They sit in the open-plan office and foster an open, honest, collegiate, entrepreneurial, ambitious and fun working environment through their approach.
My Company
My Company
One of the core principles is ‘we are all lucky generals’ - this means no discipline outranks another. There’s no hierarchy or politics, no one is above plumping cushions or making tea. They don’t encourage greedy competitiveness and are always a team.
Fair Deal
Fair Deal
Every year, they operate a staff-voted award for the best creative campaign. This must be based on its impact, creativity, success and fame. It’s a military-themed award customised to represent the particularly creative idea.

Learn more about the 8 factors of workplace engagement here


  • Holidays

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Company Statistics

  • UK sites:


  • Staff Turnover:


  • Average Age:


  • Staff:


  • Male : Female:

    62% / 38%

  • Earning £35,000+:


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