About Mindshare Media UK Ltd

Mark encourages collaboration across the whole agency. By driving a programme of transformation through the agency he has enabled all employees to be part of Inventing the Future of Media. Mindshare believe ideas can come from anyone and Mark encourages active participation in all of their Ideate sessions. He encourages employees to share great work in their company meetings and celebrates achievements, personally recognising individuals and teams.

In 2011 Mindshare launched their Future Leaders Programme which was open to all Account Managers. The purpose was to offer 10 selected Account Managers a unique modular learning programme (over a period of 12 months) to accelerate personal and professional development and ultimately to nurture their Future Leaders giving them exposure to new exciting areas. The selected Future Leaders have also the opportunity to work on a live project briefed by their CEO, have the opportunity to network with senior members of the WPP group and are mentored by the Leadership Team. The programme has been a great success for developing junior talent and has also helped to reduce their turnover at this level.

On 15th January Mindshare started a programme to evolve the way Mindshare works to be more collaborative, creative and responsive to how the media landscape is changing. The focus of their Transformation Programme is on behaviours as a way to transform their business and respond to the revolution in media and technology. On the 8th April, 'Future day 1', the whole company gathered together at the Bloomsbury Ballroom to mark the start of their journey of transformation. In the morning, very inspirational speakers articulated the case for transformation, shared stories, tools and techniques to support brainstorming, collaboration and creative thinking. In the afternoon, the whole company was split into groups and each employee had the opportunity to apply some of the learnings from the morning and to share their personal story of transformation, and the changes it brought to their lives. The most inspirational story from each group was selected and as a result a 'Book of transformation' was produced. This was not only a fantastic event where people from different areas of the business had the opportunity to bond, have fun and be inspired, but was also our first step towards changing people's behaviours to further embrace collaboration and creativity.