People in our team don't care much for each other
On 15th January Mindshare started a programme to evolve the way Mindshare works to be more collaborative, creative and responsive to how the media landscape is changing. The focus of their Transformation Programme is on behaviours as a way to transform their business and respond to the revolution in media and technology. On the 8th April, 'Future day 1', the whole company gathered together at the Bloomsbury Ballroom to mark the start of their journey of transformation. In the morning, very inspirational speakers articulated the case for transformation, shared stories, tools and techniques to support brainstorming, collaboration and creative thinking. In the afternoon, the whole company was split into groups and each employee had the opportunity to apply some of the learnings from the morning and to share their personal story of transformation, and the changes it brought to their lives. The most inspirational story from each group was selected and as a result a 'Book of transformation' was produced. This was not only a fantastic event where people from different areas of the business had the opportunity to bond, have fun and be inspired, but was also our first step towards changing people's behaviours to further embrace collaboration and creativity.