Quick facts
  • What we do:
    Online betting and gaming
  • Year established:
  • Website:
  • Contact
    • Sky Betting and Gaming, 2 Wellington Place, Leeds, West Yorkshire, LS1 4AP

About Sky Betting & Gaming

Sky Betting & Gaming (SBG) are one of the leading online betting and gaming companies in the UK, with more than two million customers across the country.

In 2002 the company rebranded to Sky Bet, with the aim of changing the way bookmakers traditionally operated. Today the company is based across five UK sites, with expansions into Italy and Germany recent milestones.

SBG have developed a series of six behaviours - referred to as ‘core ways’ - that define their unique way of working and the principles that make it a great place to work. They are: ‘we are all one team’, ‘we are customer obsessed’, ‘we learn and adapt’, ‘we take ownership and get things done’, ‘we always find a way to succeed’ and ‘we are game changers’.

The company is led by Richard Flint, Chief Executive Officer, and is headquartered in Leeds.

What is it like to work for Sky Betting & Gaming

Personal Growth
Personal Growth
The company’s Tech Ninja fund gives tech workers £1,000 a year to spend on formal courses and education, as well as attendance at conferences and buying equipment. An in-house Tech Academy has also been launched, which aims to grow the company’s technical talent skills and knowledge.
The firm has its own series of Time to Talk podcasts to share insights into mental health, as well as peer support groups to encourage conversations on difficult topics. All of the company’s people managers recently underwent mental health training, and stress workshops are also held on-site.
Fair Deal
Fair Deal
SBG offer a twice-annual ‘thank you’ bonus in January and July, as well as a separate bonus in July calculated according to company results. Team members can also nominate each other for rewards for great work, and bi-annual ‘Dream Team’ awards are held to recognise outstanding teamwork.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Gym

    Companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Development

    Companies who provide support for non-work related training to all staff

Company Statistics

  • Staff Turnover:


  • Staff:


  • Average Age:


  • UK sites:


  • Earning £35,000+:


  • Male : Female:

    77% / 23%

Regional Engagement

In the press


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