Quick facts
  • What we do:
  • Year established:
  • Website:
  • Contact
    • Sky Betting & Gaming, 2 Wellington Place, Leeds, West Yorkshire, LS1 4AP

About Sky Betting & Gaming

Sky Betting & Gaming (SBG) are one of the leading online betting and gaming companies in the UK, with more than two million customers across the country.

The company was formed in 1999 and in 2002 rebranded to Sky Bet, with the aim of changing the way bookmakers traditionally operated. Today the company is based across five UK sites, with expansions into Italy and Germany recent milestones.

SBG have developed a series of six behaviours - referred to as ‘core ways’ - that define their unique way of working and the principles that make it a great place to work. They are: ‘we are all one team’, ‘we are customer obsessed’, ‘we learn and adapt’, ‘we take ownership and get things done’, ‘we always find a way to succeed’ and ‘we are game changers’.

The company is led by Richard Flint, Chief Executive Officer, and is headquartered in Leeds.

What is it like to work for Sky Betting & Gaming

Personal Growth
Personal Growth
SBG’s Software Academy gives the company a unique way to develop future tech talent. Graduates have the chance to continue their professional qualifications while working within the business and a new partnership with Sheffield Hallam University means these graduates will earn an MSc in Technology & Digital Skills.
In 2017, SBG worked with a company called Healthy Performance, who came onsite to complete checks for employees looking at both physical and mental health. Areas that needed more attention were healthy food choices in and around the office, stress coping mechanisms and physical activities.
My Company
My Company
The SBG Way is the set of core behaviours within the organisation, and was launched to 800 employees at a festival on the runway of a private airfield, complete with speakers, debates, live bands and DJs.

Learn more about the 8 factors of workplace engagement here


  • Holidays

    Companies offering a minimum of 25 days annual leave to all employees

  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Profit Related Payment
    Profit Related Payment

    Companies offering profit related pay to all employees

  • Development

    Companies who provide support for non-work related training

Company Statistics

  • Staff Turnover:


  • Staff:


  • Average Age:


  • Earning £35,000+:


  • UK sites:


  • Male : Female:

    79% / 21%

Regional Engagement

In the press


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