Quick facts
  • What we do:
  • Year established:
  • Website:
  • Contact
    • Blue Fin Building, 110 Southwark Street, London, London, SE1 0TA
Share on Social

About STR

STR are the leading data and analytics provider for the global hospitality industry. Their reliable, confidential, accurate and actionable reports empower their clients to develop strategies to compete within their markets.

Founded in 1985, STR’s presence has expanded to 16 countries, with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore.

Their mission is to define how businesses measure performance, to expand benchmarking possibilities, to drive industry standards, and to encourage evolved thinking about data.

The aim for the future of the company is to be a trusted advisor, partner, and innovator for any international industry that relies on data.

And they want to achieve this by putting their core principles at the forefront of their work: empowering people, honesty and transparency, integrity, an enriching workplace, being client focused, being empathetic, and philanthropy.

What is it like to work for STR

They hosted a month-long wellbeing initiative in October to coincide with National Work-Life Week, Back Care Awareness Week and Bone and Joint Action Week. The following sessions for employees; Desk Snack Hacks, Meal Prepping 101, Ergonomics, Alexander Technique, Chair Massage and Osteopathic.
My Team
My Team
STR has formed a ‘Celebrations Committee’ consisting of 11 employees from various departments. The main purpose of the committee is to promote and organise various events throughout the year for all employees to celebrate their work and each other.
Giving Something Back
Giving Something Back
In July they took part in the JP Morgan Corporate Challenge in London. They had 20 runners and walkers and raised £759. Later on in the year six STR bakers baked cakes to fundraise for Diabetes UK, and they raised £168.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Women

    At least 40% of senior managers are women

  • Gym

    Companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Development

    Companies who provide support for non-work related training to all staff

Company Statistics

  • Staff Turnover:


  • UK sites:


  • Male : Female:

    33% / 67%

  • Average Age:


  • Earning £35,000+:


  • Staff:


Regional Engagement

In the press


Want to get on the list or be accredited?

Start your engagement journey today and find out what you need to do to earn a Best Companies accreditation or a place on the Best Companies lists.