Quick facts
  • What we do:
    Hotel Data Provider
  • Year established:
  • Website:
  • Contact
    • 110 Blue Fin Building, 110 Southwark Street, London, London, SE1 0TA

About STR

STR are the leading data and analytics provider for the global hospitality industry. Their reliable, confidential, accurate and actionable reports empower their clients to develop strategies to compete within their markets.

Founded in 1985, STR’s presence has expanded to 16 countries, with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore.

Their mission is to define how businesses measure performance, to expand benchmarking possibilities, to drive industry standards, and to encourage evolved thinking about data.

The aim for the future of the company is to be a trusted advisor, partner, and innovator for any international industry that relies on data.

And they want to achieve this by putting their core principles at the forefront of their work: empowering people, honesty and transparency, integrity, an enriching workplace, being client focused, being empathetic, and philanthropy.

What is it like to work for STR

STR have launched a ‘resilience toolkit’, which helps to build resilience in life and at work, exploring resilient thinking, attitudes and behaviours to draw on every day. In addition, in 2017, the company launched a wellbeing programme that has been well received by employees.
My Team
My Team
STR have formed a Celebrations Committee, consisting of six employees from various departments. The main purpose of the committee is to promote and organise various events throughout the year for all employees to celebrate their workplace and each other.
Giving Something Back
Giving Something Back
STR work with an organisation called Better Bankside, which helps the local community, and in the summer they hosted an 'internship' day where school children were taught about the different departments within STR.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Women

    At least 40% of senior managers are women

  • Holidays

    Companies offering a minimum of 25 days annual leave to all employees

  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

Company Statistics

  • UK sites:


  • Staff Turnover:


  • Male : Female:

    31% / 69%

  • Average Age:


  • Earning £35,000+:


  • Staff:


Regional Engagement

In the press


Want to get on the list or be accredited?

Start your engagement journey today and find out what you need to do to earn a Best Companies accreditation or a place on the Best Companies lists.