The creation and evolution of the Swansway Company values 'Caring, Honest & Proud' have become truly ingrained in the company's culture. This has only been possible through employee buy-in and this involves all Senior Management within the Company. The values are used as a 'sensor check' for all decision making within the organisation, the results of which filter down from board level to Senior Managers and beyond. This has promoted trust, confidence and engagement within all practices of the organisation. Michael Smyth is not only the Chairman of Swansway Group, but also the founder. He has been in the motor retail business for 48 years and is incredibly passionate about what he does. With the gritty training of life as a door to door salesman for Hoover, Michael built the business from scratch, always with the drive and determination to be the best. Through the years Michael has embraced change, always been open to new ideas and ways of doing things and is happy to share his knowledge with his staff. Everyone knows that Michael is happy to roll his sleeves up and lead the way. He is honest, expects honesty in return and is rightly proud of the business he has built and of the people who have helped him to build it.