My organisation encourages charitable activities
Sweatshop believes running is a force for good. They know that they are able to help provide support for runners of all abilities. If you have never run before but want to start, or run but have no one to do it with, they can help by giving people a place to come to, free of charge, where you will have a chance to go running with supportive and friendly staff at Sweatshop plus other runners to share this experience, with a real community feel. They have created the Sweatshop Running Community, the SRC. It's an entry level running group within every store and runners are incentivised for regular participation. The Running Community doesn’t just stop at this entry level running group with many stores offering a variety of running groups for all abilities. With over 20000 registered members in 3 years and over 2000 people running with them every week, they are the largest (and probably most inclusive) running group in the country. The community is growing as is the recognition and appreciation from their runners for providing this free community group. For many it has transformed their lives, enhancing healthier lifestyles with both mental and physical benefits.