Quick facts
  • Year established:
  • Website:
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    • Tails Co, Spencer House, 23 Sheen Road, Richmond, Richmond upon Thames, United Kingdom, TW9 1BN
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About develops a unique nutrition plan for each dog, guaranteeing the right nutrition with their favourite flavours, the right portion and personal service for a happy and healthy life. was launched in the summer of 2014 by a group of dog lovers, vets and nutritionists, all with a shared vision of changing the world of pet food for good.

Being dog owners themselves, they found it incredibly hard to work out what to feed them. Every dog is different - they are the most diverse species on the planet, so it's unsurprising that nutritional requirements vary. Previously, the only food available was one-size-fits-all foods with confusing portion advice. They knew there had to be a better way.

They created an algorithm which uses the information owners provide and combined it with their experience in nutrition and cutting-edge technology, to create exactly the right balance of nutrients for each and every dog.

Everyone at genuinely care for their customers. They deliver on their promise, so they can have a happy and healthy pet for life.

When someone has truly lived their values, achieved more than expected or done an all-round brilliant job, take the time to recognise this. Every month, every single person gets to nominate who the 'Top Dog' is. The leadership team reviews all nominations and decides who the winner is. Not only do they get £30 for a free lunch, most importantly they become the proud recipient of the 'Top Dog' trophy to display on their desk for the next month.

What is it like to work for

The CEO sits in an open plan office and has a sit down lunch in the kitchen every day - constantly integrating with all employees.  
Wellbeing encourage flexible working to give people the opportunity to work when they feel best. Some people prefer an early start where others prefer a later one. 
My Team
My Team hold weekly all-company meetings every Monday. Chaired by the CEO, meetings encourage open and honest conversations regarding the businesses, their performance and key focus areas. 

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 40% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Women

    At least 40% of senior managers are women

  • Gym

    Companies offering either free gym/ sports facilities or subsidised gym membership for all employees

  • Development

    Companies that provide support for non-work related training to all staff

  • Family Friendly
    Family Friendly

    School hours contracts offered to all staff

Company Statistics

  • Staff:


  • Staff Turnover:


  • UK sites:


  • Average Age:


  • Male : Female:

    43% / 57%

  • Earning £35,000+:


Regional Engagement

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