Quick facts
  • What we do:
    Ford Retail Group, operating as TrustFord, is an operator of franchised vehicle dealerships in the United Kingdom with sites in England, Northern Ireland and the Channel Islands
  • Year established:
  • Website:
  • Contact
    • TrustFord, 2 Char, Colchester, Essex, CO4 9YA

About TrustFord

With 65 sites across the UK, TrustFirstParts and TrustFord sell new and used cars, commercial vehicles, after sales servicing and parts for vehicles. Their customers range from individuals buying one part for their vehicle, to large fleet organisations.

Their ‘PPA Days’ (based around their Purpose, Principles and Ambition values) encourage colleagues to simply enjoy spending time together as the TrustFord Family.

£25 per head per year is allocated to spend on an activity of their choice with their team. Activities are varied go-karting, theatre trips, meals out, castle visits, parties and bowling. Photos are posted via internal comms with the team’s story. Finally, the day isn’t taken out of employees holiday allowance.

‘PPA BBQs’ are also put on at sites to thank colleagues for driving the standard in customer care and enabling them to spend some time together in a relaxed situation during work hours.

What is it like to work for TrustFord

My Manager
My Manager
They have five General Managers, all of whom are being coached by the founder of The Engagement Coach to help them on their journey. Members of the leadership team are trained coaches and will be matched to any individual within the organisation who asks for support in their personal development.
Giving Something Back
Giving Something Back
They have a number of environmental initiatives to improve their environmental contribution. These include the use of solar panels and solar protection window film, replacing showroom lighting with LEDs, and monthly reporting of fuel usage to highlight over-usage of company vehicles.
My Company
My Company
In 2018 they invested in their ‘Leading Emotions’ 18-month training programme. Every manager participated in the programme that included online learning and cross functional training sessions off site with their peers. The programme focused on individual wellbeing, personality and leadership types.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Gym

    Companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Profit Related Payment
    Profit Related Payment

    Companies offering profit related pay to all employees

  • Development

    Companies who provide support for non-work related training to all staff

Company Statistics

  • Earning £35,000+:


  • Staff Turnover:


  • Staff:


  • Average Age:


  • UK sites:


  • Male : Female:

    75% / 25%

Regional Engagement

In the press


Want to get on the list or be accredited?

Start your engagement journey today and find out what you need to do to earn a Best Companies accreditation or a place on the Best Companies lists.