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About Two Circles

Two Circles are a sports management agency helping sports organisations across the world gain a better understanding of their audiences through data, helping them put the customer first to increase engagement and drive commercial growth.

Founded in September 2011, with just three employees, the team is now made up of people from all around the globe with a range of backgrounds and expertise. They have worked on many exciting projects with a variety of clients, including professional sports clubs, governing bodies, leagues, federations, charities, events, bidding cities and sports media networks.

This year, they were named BT Sport Industry Agency of the Year. Chief Executive Officer Gareth Balch said: “This award gives us even more wind in our sails as we enter a new phase in the growth of our company.”

Their headquarters are in London, but Two Circles also has offices in Switzerland and North America.

What is it like to work for Two Circles

Senior managers are encouraged to demonstrate the Two Circles’ Vibrant Spirit - a set of company values and commitments. This is completed through in-person company updates, one-to-one catch ups, a scoring system, participation in the company’s forums and sports clubs, and people-first resourcing.
Personal Growth
Personal Growth
In 2017, they re-launched their training and development programme, the Two Circles Academy. Comprised of bespoke, externally-delivered content from subject-matter experts and modules developed and delivered internally, the Academy comprises of over 200 hours of training every six months.
My Team
My Team
Two Circles have been able to create strong relationships and communication within their team through away days, hot desking, learning forums, sports clubs, and building an informal office space with areas for interaction and activities, including table tennis, pool and darts.

Learn more about the 8 factors of workplace engagement here


  • Charity Activities
    Charity Activities

    At least 20% of staff are known to undertake charitable activities during business hours without incurring financial loss

  • Gym

    companies offering either free gym/ sports facilities or offering subsidised gym membership for all employees

  • Health Insurance
    Health Insurance

    Companies offering private health insurance for all employees

  • Maternity

    At least 10 weeks’ full pay or generous alternative

  • Profit Related Payment
    Profit Related Payment

    Companies offering profit related pay to all employees

  • Development

    Companies who provide support for non-work related training

Company Statistics

  • UK sites:


  • Staff Turnover:


  • Staff:


  • Average Age:


  • Earning £35,000+:


  • Male : Female:

    74% / 26%

Regional Engagement

In the press


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