I feel proud to work for this organisation
WaterAid’s vision is clear, short and concise, and they frequently communicate it in the concise phrase of “everyone, everywhere by 2030”. This phrase is a constant presence across all internal and external communications, and a particularly effective way of embedding their mission in the consciousness of all WaterAid employees. In their most recent global employee survey, 95% of staff reported having “a good understanding of WaterAid’s overall vision and mission”. The company share stories from their work on the ground in their bi-weekly newsletter, at their weekly meetings and via Yammer to ensure that all employees are kept informed of progress and see the impact of their work on achieving the company’s mission. WaterAid’s mission and vision, and particularly their values are reinforced constantly, for example in their physical office space via posters and other resources, through activities such as their values awards and My WaterAid Week. This is a celebratory week in May, which is themed around their values and including, amongst other things, a cake-baking competition.