Empowering Energy: How Consultiv Utilities Built a World Class Workplace Culture

Key Data

  • First surveyed in 2023 and have achieved 3-Star accreditation while also increasing their BCI score every year
  • Named #1 Best Company to Work For in the North-East, the Utilities Sector and in the Mid-Sized Company lists in 2025
  • Awarded the Wellbeing Special Award in 2024
  • Scoring 14% higher than the 3-Star average for Fair Deal
  • Scoring 8% higher than the 3-Star average for Leadership, My Company and Wellbeing
  • Donated £52,662 to charities in 2025
  • 764 extra leave days given out for incentives during 2025
  • 2.5-3% absenteeism among sales force

In the high-velocity world of utility sales, workforce burnout and high turnover are often treated as inevitable costs of doing business. But Consultiv Utilities is shattering that industry stereotype.

Growing rapidly from a team of just 22 to 188 employees, the energy management specialist has achieved something rare in its sector: exceptionally low attrition, remarkably low sickness rates and a culture where people genuinely enjoy turning up to work.

We sat down with Mark Potts (People Director) to discover the secret sauce behind their high-performance culture, accessible leadership and industry-defying engagement

Flipping the HR Script: Approachable, Human Leadership

Many traditional corporate structures place Human Resources on a pedestal, a distant, sometimes intimidating department only visited when things go wrong. Mark Potts is determined to lead differently.

"I’ve worked in places where HR ignore you in the corridor ten minutes after a meeting", says Mark. "I don’t believe in that. Our philosophy is to be visible, approachable and talk to people as normal humans. They know the boundaries, but they also know they are fully supported."

This open-door philosophy has created a psychological safety net that directly impacts the bottom line. While sales environments typically suffer from high absenteeism, Consultiv Utilities maintains a monthly sickness rate of just 2.5% to 3% within its sales teams, compared to the call centre industry average of 6-10%.

To protect this, the company has heavily invested in mental and physical wellbeing:

  • The Wellbeing Hub: An extensive online intranet resource tackling everything from financial wellness to mental health support.
  • Wellbeing Signposting: A national system ensuring remote workers can easily source localised, confidential health and support networks.
  • On-Site Wellbeing Walls: Strategically placed information points across office floors equipped with NHS resource leaflets and discrete QR codes for quick, private scanning.
  • Comprehensive Care: Company-paid access to Vitality Health, covering private medical, dental, optical and an Employee Assistance Programme (EAP).

Serious Targets, Serious Fun: Inside the £30k Monthly Incentives

Energy brokerage is undeniably tough, which is why Consultiv Utilities believes its rewards should match the grit required for the role. The company injects vibrant, gamified energy onto the sales floor.

The company transforms targets into interactive events, running classic games like Deal or No Deal and The Price is Right.

  • The Ultimate Incentive: If the Company and colleagues hits their annual 12-month target within 11 months, every qualifying employee gets the entire month of December off, fully paid.
  • Dressed-for-Success Leadership: Fully committed to the statement ‘My team is fun to work with’, the Operations Director frequently steps in as a live TV-style host to keep spirits high, fully committing to the bit by dressing up as a jockey for Grand National themes or a referee for World Cup incentives.
  • Earned Time Off: Regular monthly targets allow employees to win the final day - or final two days - of the month off. Through these rolling rewards, staff can accumulate up to 12 extra days of paid annual leave a year.

"When I go into the office, I absolutely love it", Melissa Watson (Senior Marketing Executive) adds. "It has such a positive atmosphere, and not just on the days when it’s the incentives. It’s just a lovely place to be."

Innovation in Action: The Charity Giving Scheme

While many businesses offer standard "buy and sell holiday" schemes, Consultiv Utilities designed a bespoke Charity Giving Scheme that serves both its workforce and local communities.

Through the initiative, employees can secure up to six additional days of annual leave a year by paying just 75% of the standard day cost via salary sacrifice. The company covers the remaining balance and gifts an extra half-day of holiday each month, while entering the employee into a charity raffle.

The real magic happens with the proceeds: every single penny goes directly into a dedicated charity pot, raising around £6,000 every single month.

A dedicated staff charity committee reviews submissions from a suggestion hub on the intranet, distributing large funding blocks to local and national charities, grassroots sports teams, local tennis clubs, cricket clubs and initiatives like Jason Manford's Padel Academy to get young children into fitness.

Bridging the Hybrid Divide

Maintaining an inclusive culture is a challenge when your workforce spans beyond the head office. With more than 50 permanent home workers scattered across the UK, and legacy staff who have moved abroad to South Africa, Malta and Spain, Consultiv Utilities works hard to ensure nobody feels isolated.

To keep remote workers bound to the core team:

  • Floor Cameras & Broadcasts: Live camera feeds link home workers directly to the office floor during incentives and business briefings.
  • Intensive Micro-Comms: Remote team managers run morning huddles followed by structured individual catch-ups throughout the day.
  • Cross-Functional Comms: The marketing team produces a lively quarterly internal newsletter titled WattsUp to celebrate company wins.
  • Strict Work-Life Boundaries: Despite the high-energy sales environment, leadership actively discourages out-of-hours working. "When it gets to 5:00 PM, close your laptop", Mark emphasises.

Continuous Evolution

Consultiv Utilities refuses to become complacent. Rather than letting survey data collect dust, Mark analyses Best Companies external workplace insights each quarter to pinpoint exactly three development areas, such as internal processes, benefits, or team engagement.

Recognising the need for a dedicated focal point, the company recently introduced the role of Internal Communications Coordinator, who manages everything from smoothly distributing internal updates to coordinating the logistics of Vitality healthcare, travel arrangements and floor incentives.

This continuous evolution is currently materialising on the ground floor of their head office. The company is actively building a brand-new dedicated games room and chill-out zone, featuring foosball, tabletop hockey, pool tables, a PlayStation, darts and a quiet reading area for down-time.

The Competitor Differentiator

Ultimately, Consultiv Utilities’ commitment to its people has created a culture that protects its talent.

"In our industry attrition can be difficult with so many other consultancies around we have to be ahead of the curve and that means looking after our people, not waiting till they are unhappy and try and save them. It all comes down to the long road where keeping our people engaged really matters, concludes Mark. "When we take people on, they often tell us they’ve only ever had good feedback or they hardly meet a competitor agent who used to work for Consultiv. People don’t leave us for our rivals lightly. If they leave, there is a reason outside moving to a competitor, they might leave the sales industry entirely to travel or change careers, and on always on good terms."

By treating employees as individuals, dismantling leadership podiums and backing up targets with life-changing rewards, Consultiv Utilities has proven that you don't have to sacrifice culture to achieve explosive commercial growth.

Mark Potts - People Director

Mark is an accomplished HR and talent leader with over 15 years of experience across the recruitment, utilities, and corporate wellness sectors. As the People Director at Consultiv Utilities, he has been instrumental in scaling the workforce from a tight-knit team of 22 to nearly 200 employees, all while maintaining industry-defying retention rates. Driven by a philosophy of visible, highly approachable leadership, Mark champions cultural transparency, extensive physical and mental health frameworks, and gamified reward strategies, he combines raw data analysis with genuine empathy to strip away traditional corporate stuffiness and build authentic, high-performing workplaces.

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