LIKE A TRADITIONAL bazaar, this company encourages shoppers to talk about what they are buying. Its own employees get a buzz out of work, too, with a positive score of 84%. Bazaarvoice develops applications for the websites of clients such as Dell, John Lewis and Asda to allow their customers to discuss products, campaigns and brands. It then syndicates the content of these conversations across the internet to advertise to other potential shoppers. The London firm, which has headquarters in America, does best in our survey for My Team (88%, in 22nd place among small companies). It grew by roughly a third to 94 employees last year, with 44 new joiners, but there is still a strong sense of family (89%). Bazaarvoice has a strong social conscience (92%, in eighth place) . Last year the firm became a patron of the Prince's Trust, running workshops to build young people's confidence.
