It's known as Genie, but there's no magic involved in a Gentoo scheme to help people own their homes without mortgages or deposits. The mid-sized housing group, based in Sunderland, has a strong social conscience, so created a product – based on five-year sets of fixed monthly payments – to help people build their share in their home. The 1,902 employees feel they make a valuable contribution to success (85%) and work is an important part of their lives (83%).
