Posturite

An action from Posturite's summer 2013 conference was to hold a series of workshops hosted by their sales director Geoff Thompson. These workshops helped them in the development of a new business strategy. They have learnt how to talk to the right people at the right level, expand existing accounts and get to the stage where they are in an enviable position of being able to more or less hand pick their new customers. They are obviously helped by the fact that they are clear market leaders and they have a strong level of brand awareness but the process helped them to focus – this entire process was stimulated and driven by their summer sales conference which the whole company attended.

An action from Posturite's summer 2013 conference was to hold a series of workshops hosted by their sales director Geoff Thompson. These workshops helped them in the development of a new business strategy. They have learnt how to talk to the right people at the right level, expand existing accounts and get to the stage where they are in an enviable position of being able to more or less hand pick their new customers. They are obviously helped by the fact that they are clear market leaders and they have a strong level of brand awareness but the process helped them to focus – this entire process was stimulated and driven by their summer sales conference which the whole company attended.

At Posturite, they practice what they preach. Every single one of their employees is given thorough training on DSE regulations and the benefits of using ergonomics in their everyday lives – it's what they do. They are all positively encouraged to test and sample the products they sell – it helps all staff to have an understanding of what they do and why they do it. This is the case for both office and home based staff. Every member of staff is equipped with a sit /stand desk and a variety of the very best ergonomic equipment helping them understand musculoskeletal disorders. Every single member of their staff understands what they do and why they do it. A large proportion (60%+)of their staff are either sports science graduates or healthcare professionals (e.g. Physiotherapists) – they advise companies on how to care for the health and wellbeing of their employees and this has a knock on effect on them too. Posturite encourage participation in sports too – they were the winners of the 2012 corporate Football World Cup – they beat Google in the final at Anfield! Additionally, they support grass roots cricket in Sussex, the home county of Posturite by sponsoring the youth teams in the east area cricket league.