WARREN RICHMOND IS big on communication. Whether leading the weekly huddle or answering quickfire questions at Q&A sessions, the founder and head honcho at this consumer engagement agency in Reading, is always free to talk. His approachable style of leadership is a big hit with his 64-strong team, who feel managers talk to them openly and honestly (an 88% positive score) and that Richmond runs Retail Marketing Group on sound moral principles (87%). www.retailmarketing.com

