Rocket Fuel have a Town Hall teleconferencing meeting with all their offices worldwide to communicate the company vision and strategy.

Rocket Fuel HR team provides one to one coaching for people managers and offer fortnightly people focused coaching meetings for new managers recently promoted. They have a management mentoring programme of junior staff members on industry knowledge and technical which gives them experience to learn and coach junior team member. In Rocket Fuels Marvels Training programme they offer management courses to up skill managers with management tools, The following training is provided to all managers. Accelerated Feedback training, The versatile manager, Challenging conversations along with accelerated leaders programme to up skill their talented employees in the business to develop in their careers. HR also work with people managers to set out quarterly objectives for their team members, to support them in providing challenging and measurable objectives that are non revenue focused. Rocket Fuel also carry out a twice a year performance review of all employees allowing managers to fill in a self evaluation form along with feedback provided to them directly by their managers in a formal performance meeting. The strong culture in Rocket Fuel is team work and everyone working together to achieve the business success.

Every Monday morning Rocket Fuel hold an All Hands Europe Meeting, where they use a teleconferencing visual system to connect all their Europe offices together for a Europe Team meeting that is led by SVP and General Manager EMEA . During the 1 hour meeting it give the entire team a commercial update and to share communication in a collaborative interactive way. Each office has an opportunity to share their weekly successes and challenges. Rocket Fuel hold Quarterly Business Review meetings with the whole team and discuss the performance of the past quarter, along with a variety of presentations on new products, new incentives and client and agency feedback. The UK Managing Director runs the meeting and acknowledges the top performers of the quarter in each department, presenting each individual with gifts. The meeting lasts for 3 hours in a collaborative way, offering each department time to present. After the meeting the team have team drinks in the bar to encourage open communication and cross departmental interaction in a relaxed social environment. Rocket Fuel also hold social events in the office every quarter such as Halloween parties, Hawaiian BBQ's, celebrations of birthdays, births and engagements which also creates a good social platform for teams to celebrate and have fun together during work.