The company have embarked upon a strategic communications programme that makes homeworking real, with clearly articulated benefits for organisations, their customers and the employees that serve them. They are involving their people in this – from videos and company bloggers to contribution to PR activity – and all this is underpinned by an active social media programme.

The company believe that their shift flexibility is a key benefit. Employees have to work a number of pre-agreed core hours, but are then free to select hours that give them a good work/life balance. This means that they have predictability of working hours, but also flexibility if they need to have a special day out with the children or simply make a doctor's appointment. The company's technology also supports shift ‘swapping' which means that employees can reach out to colleagues to swap shifts, giving even more flexibility to achieve the best work/life balance.

The company believe that their shift flexibility is a key benefit. Employees have to work a number of pre-agreed core hours, but are then free to select hours that give them a good work/life balance. This means that they have predictability of working hours, but also flexibility if they need to have a special day out with the children or simply make a doctor's appointment. The company's technology also supports shift ‘swapping' which means that employees can reach out to colleagues to swap shifts, giving even more flexibility to achieve the best work/life balance.