The Perfume Shop

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http://www.theperfumeshop.com

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EVERYTHING'S COMING UP roses for staff at the Perfume Shop, who say they have fun with their colleagues (85% positive) and love working for the organisation (78%). There are nearly 2,000 employees at this retail chain, most of them young women working part-time. The company estimates that 5% of staff are on maternity leave at any time, so it aims to make the transition back to work trouble-free, and offers flexible hours as well as keep-in-touch days. Last year, 70% of new mothers returned. “Our family-oriented culture made it easy for me to have a work-life balance and feel supported as a mother,” said one employee based at company headquarters in High Wycombe, Buckinghamshire. Staff, who are spread across 269 branches in the UK and Ireland, agree that all are treated fairly (68%). It was all change at the firm last year as managing director Jo Walker stepped down after 22 years, passing the mantle to Gill Smith. But staff feel that their jobs are secure (75%) and have confidence in the leadership skills of their senior managers (76%). A health and wellness programme, staff discounts, bonuses and incentives including designer bags and trips overseas help to inspire and excite. A mystery-shopper scheme is also in operation and every employee scoring 100% wins £100. Staff say they feel motivated to give their best every day (71%). The company likes its workforce to be experts in fragrance. Everyone attends “perfume school”, which starts with a box full of samples and teaching materials. Participants fill in work books over 12 weeks, learning about the products as they go. A second level gives them a diploma, and after a year they can gain an external qualification, becoming a certified fragrance sales specialist; graduates are known as “ambassadors”. People agree that the experience gained is valuable for the future (76%) and say that their bosses ensure they have the resources they need (78%). Staff at The Perfume Shop feel refreshed, not drained by their teams (73%) and no one is under too much pressure to perform (67%).People care for each other (79%) and are invested in the firm's success (87%). www.theperfumeshop.com

A spotlight on

The Perfume Shop

View the latest achievements

Featured Workplace Factors

My Team

89% of staff agreed

My team is fun to work with

A key goal for 2016 was to make the learning and development within The Perfume Shop accessible to everyone. By creating the Learning Ladder for stores the company have been able to map out a very clear four step development plan. The Ladder looks at store based employees, Sales Assistants, Supervisors, Deputy Managers and Store Managers. It identifies both required training and external qualifications. There are also programmes that promote talent within each role, such as The Perfume Masters and TMA. The company have also provided every Head Office and Operations team member a £200 GROW account. This is to spend on their own development and encourages the individual to take ownership of learning. Every store employee who joins the business receives a Perfume School box. The box contains ‘Foundation,' the first of their modular learning. Once completed the business provide a chance for the individual to increase their knowledge with the Diploma Level. For those who have demonstrated a real passion for product and expertise The Perfume Shop will then provide sponsorship to an external qualification, The Fragrance Foundation.

My Company

87% of staff agreed

I believe I can make a valuable contribution to the success of this organisation

A key goal for 2016 was to make the learning and development within The Perfume Shop accessible to everyone. By creating the Learning Ladder for stores the company have been able to map out a very clear four step development plan. The Ladder looks at store based employees, Sales Assistants, Supervisors, Deputy Managers and Store Managers. It identifies both required training and external qualifications. There are also programmes that promote talent within each role, such as The Perfume Masters and TMA. The company have also provided every Head Office and Operations team member a £200 GROW account. This is to spend on their own development and encourages the individual to take ownership of learning. Every store employee who joins the business receives a Perfume School box. The box contains ‘Foundation,' the first of their modular learning. Once completed the business provide a chance for the individual to increase their knowledge with the Diploma Level. For those who have demonstrated a real passion for product and expertise The Perfume Shop will then provide sponsorship to an external qualification, The Fragrance Foundation.

Giving Something Back

86% of staff agreed

My organisation encourages charitable activities

In order to effectively develop both newly recruited and internally promoted Managers, The Perfume Shop offer a programme called The Management Academy. It starts with a period of job shadowing in an established store, followed by a week long face to face training session. The face to face session is a blended experience and includes assessments, presentations, interactive quizzes and a practical experience in the ‘Mock Shop'. Store Managers are measured on business KPIs, including but not limited to sales, average selling price and compliance. These are weekly measures. The Perfume Shop also measures development needs by "Me Plans" and plot results onto a skills wheel. This score is then averaged to provide a talent score and is used as part of talent development. The FISH philosophy is always used at daily team huddles to set standards for performance. Head Office Managers' performance is also measured twice a year through formal reviews and objectives, which are then captured on a system. All Managers are expected to have formal performance conversations with members of their team at least twice per year, as well as regular one to one's.

My Team
%

89% of staff agreed

My team is fun to work with

A key goal for 2016 was to make the learning and development within The Perfume Shop accessible to everyone. By creating the Learning Ladder for stores the company have been able to map out a very clear four step development plan. The Ladder looks at store based employees, Sales Assistants, Supervisors, Deputy Managers and Store Managers. It identifies both required training and external qualifications. There are also programmes that promote talent within each role, such as The Perfume Masters and TMA. The company have also provided every Head Office and Operations team member a £200 GROW account. This is to spend on their own development and encourages the individual to take ownership of learning. Every store employee who joins the business receives a Perfume School box. The box contains ‘Foundation,' the first of their modular learning. Once completed the business provide a chance for the individual to increase their knowledge with the Diploma Level. For those who have demonstrated a real passion for product and expertise The Perfume Shop will then provide sponsorship to an external qualification, The Fragrance Foundation.

My Company
%

87% of staff agreed

I believe I can make a valuable contribution to the success of this organisation

A key goal for 2016 was to make the learning and development within The Perfume Shop accessible to everyone. By creating the Learning Ladder for stores the company have been able to map out a very clear four step development plan. The Ladder looks at store based employees, Sales Assistants, Supervisors, Deputy Managers and Store Managers. It identifies both required training and external qualifications. There are also programmes that promote talent within each role, such as The Perfume Masters and TMA. The company have also provided every Head Office and Operations team member a £200 GROW account. This is to spend on their own development and encourages the individual to take ownership of learning. Every store employee who joins the business receives a Perfume School box. The box contains ‘Foundation,' the first of their modular learning. Once completed the business provide a chance for the individual to increase their knowledge with the Diploma Level. For those who have demonstrated a real passion for product and expertise The Perfume Shop will then provide sponsorship to an external qualification, The Fragrance Foundation.

My Team
%

89% of staff agreed

My team is fun to work with

A key goal for 2016 was to make the learning and development within The Perfume Shop accessible to everyone. By creating the Learning Ladder for stores the company have been able to map out a very clear four step development plan. The Ladder looks at store based employees, Sales Assistants, Supervisors, Deputy Managers and Store Managers. It identifies both required training and external qualifications. There are also programmes that promote talent within each role, such as The Perfume Masters and TMA. The company have also provided every Head Office and Operations team member a £200 GROW account. This is to spend on their own development and encourages the individual to take ownership of learning. Every store employee who joins the business receives a Perfume School box. The box contains ‘Foundation,' the first of their modular learning. Once completed the business provide a chance for the individual to increase their knowledge with the Diploma Level. For those who have demonstrated a real passion for product and expertise The Perfume Shop will then provide sponsorship to an external qualification, The Fragrance Foundation.

Quick Facts

Organisation established in
Total number of UK employees
Number of UK locations
Employee average age
Male : Female employee ratio
Employees earning £35k+
Employee turnover (voluntary)
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Benefits

Profit Related Pay

Companies offering profit related pay to all employees.

Women in Senior Management

At least 40% of senior managers are women.

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