‘Independent in ownership and spirit’

PR and social media agency WPR is used to doing things differently, helping it to build a loyal team and trusted client relationships.

The Birmingham-based award-winning business – which offers clients a full range of services from strategy and SEO to design and evaluation – is focused on nurturing talent. Fifty per cent of its team joined as work experience students, interns or juniors.

And its mentoring ambitions don’t stop there. It’s launched its ‘Next Gen’ insight and learning experience to enthuse aspiring comms professionals, giving them a better understanding of the industry and a taste of agency life. They get dedicated one-on-one time with the agency’s experienced team and leave with a CV-boosting WPR accreditation. More than a third (37%) of those completing a placement have applied for permanent roles.

And WPR employees get competitive salaries. A salary banding increase and an uplift to offset rising NI contributions mean those who’ve served more than 12 months have seen their wages increase by an average of 22 per cent since the start of 2022.

Employees also share in the agency’s success through a profit share scheme, getting a bonus equivalent to an extra month’s pay if the business hits even its lowest target.

And gym gear, roller skates, a mattress and a pasta maker – these are just some of the things WPR employees have put their yearly £100 wellness grant towards. They’re free to spend it on anything that improves their physical or mental wellbeing.