WPR

To put people first, unleashing their ability to create the most powerful content.
Hidden mission statement
http://www.wpragency.co.uk

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On Waggy Wednesdays, staff at public relations agency WPR can bring their dogs to work. It's part of the company's drive to maintain a good work-life balance.

Staff are also given the chance to have life-enhancing experiences, thanks to WPR's Live Free Fund. It was set up in memory of Zara Free, a beloved team member who died from cancer. Every year, £10,000 is distributed among team members. Last year, it funded a trip to Japan to climb Mount Fuji, a 200-hour yoga teaching course and a trip to Australia.

WPR started in 1992, in the basement of an art deco building in Birmingham, with just one woman and a phone. Jane Ainsworth, managing director, says: "WPR’s founding philosophy was to be people-first: to look after our team as best we can, so they look after our clients as best they can. Our thinking hasn’t changed in 30 years.

"Above all, we recognise that it is our people who make us the agency we are today — one whose talented team retains clients for decades and feels inspired to deliver industry-leading campaigns, winning awards for their work year in, year out."

WPR has won more than 100 industry awards — the most gained by any PR company in Britain — for its campaigns for clients, including brewery Greene King and watch-maker Sekonda. It claims to be the most connected, too, and regularly works with social media companies such as Facebook, Twitter and Instagram.

A spotlight on

WPR

View the latest achievements

Featured Workplace Factors

Fair Deal

74% of staff agreed

I am happy with the pay and benefits I receive in this job

Everyone has the opportunity to buy a new car, including insurance, which they can pay for through their salary. The team has access to a free counselling service, and 24/7 GP appointments. They can also save on national insurance when buying PCs, laptops or TVs and discounts on high-street brands are available.
Personal Growth

92% of staff agreed

This job is good for my own personal growth

At monthly "coaching check-ins", objectives relating to job descriptions for a team's member's current level, or the level above are discussed, so that they are clear about what they need to do to progress. Once objectives are met, individuals are promoted — 48% of the team have been promoted in the past year.
My Team

95% of staff agreed

People in my team go out of their way to help me

WPR’s Thrive committee runs initiatives to bring employees together. These include talks and demonstrations by nutritionists and postural health experts, and pumpkin-carving and craft workshops, as well as mince pie-tasting at Christmas. Social groups, such as the book club and football team, are also a big part of life at the company.
Fair Deal
%

74% of staff agreed

I am happy with the pay and benefits I receive in this job

Everyone has the opportunity to buy a new car, including insurance, which they can pay for through their salary. The team has access to a free counselling service, and 24/7 GP appointments. They can also save on national insurance when buying PCs, laptops or TVs and discounts on high-street brands are available.
Personal Growth
82%

92% of staff agreed

This job is good for my own personal growth

At monthly "coaching check-ins", objectives relating to job descriptions for a team's member's current level, or the level above are discussed, so that they are clear about what they need to do to progress. Once objectives are met, individuals are promoted — 48% of the team have been promoted in the past year.
My Team
96%

95% of staff agreed

People in my team go out of their way to help me

WPR’s Thrive committee runs initiatives to bring employees together. These include talks and demonstrations by nutritionists and postural health experts, and pumpkin-carving and craft workshops, as well as mince pie-tasting at Christmas. Social groups, such as the book club and football team, are also a big part of life at the company.

Quick Facts

Organisation established in
1992
Total number of UK employees
Number of UK locations
31
Employee average age
38% : 62%
Male : Female employee ratio
38%
Employees earning £35k+
25%
Employee turnover (voluntary)
Quote from the top...
WPR’s founding philosophy was to be people-first: to look after our team as best we can, so they look after our clients as best they can. Our thinking hasn’t changed in thirty years. Above all, we recognise that it is our people who make us the agency we are today - one whose talented team retains clients for decades, and feels inspired to deliver industry-leading campaigns, winning awards for their work year in, year out.

Jane Ainsworth, Managing Director

Benefits

Family-friendly

Companies offering school hours contracts to all staff.

Women in Senior Management

At least 40% of senior managers are women.

Latest Achievements

National Ranking
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