Anyone who joins AND Digital joins the club. A club is part of its organisational structure. Each ANDi, as staff members are known, is part of a small, tight-knit cross-functional team called a squad.

Six to eight squads, with some specialist roles and a leadership team, make a club, serving up to 12 clients. Each club has its own physical space – a clubhouse – with its own management team, and the autonomy to make decisions when it comes to its people and clients.

The company's mission is to help clients accelerate the development of their digital capabilities. It is based in Covent Garden, London, and has offices across the country. AND was launched in 2014, but aims to retain the pace, close relationships and individuality of its early days and stay true to its core values: "wonder, share and delight".

The business has a partnership with CodeFirstGirls, which has helped to increase participation and interest in coding in the communities where the company is based. The initiative has also helped to drive more women to apply for roles at AND.

To encourage professional development, each ANDi has a dedicated team of career coaches providing support and guidance. To keep managers' skills fresh, the company has created AND Lead, which focuses on developing core skills for those in management/leadership roles. It covers such topics as self-awareness, emotional intelligence and holding honest conversations.