Asahi UK Ltd are a super premium beer business, and their vision is to change the way people think about beer. They work with customers across multiple channels in the on and off-trade. The company began as the Osaka Beer Brewing Company in Japan, using German brewing techniques. By 1903, Asahi beer had become the best-selling beer in Japan. In 1987, they developed their signature Asahi Super Dry beer, that had a crisp clean taste that could be paired with any type of food. Every year, for over 25 years, they sell over 100 million cases. In 2017, their charity of the year was the Tim Bacon Foundation, a fund for cancer treatment facilities, for which they pledged to raise £10,000 through various staff-based activities, including bake-offs and a brewery-to-brewery bike ride. Their staff are also encouraged to participate with other local initiatives, such as with the Surrey Wildlife Trust.
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Featured Workplace Factors
97% of staff agreed
My work is an important part of my life
The new 'Academy of Awesome' training programme takes a strengths-based approach to encourage individuals, teams and managers to focus on positive reinforcement rather than negative gaps in skill-sets and development.
92% of staff agreed
The experience I gain from this job is valuable for my future
The new 'Academy of Awesome' training programme takes a strengths-based approach to encourage individuals, teams and managers to focus on positive reinforcement rather than negative gaps in skill-sets and development.
90% of staff agreed
I feel that my manager talks openly and honestly with me
The new 'Academy of Awesome' initiative meant the introduction of a number of new training programmes that use a fun but educational training style, focusing on individuals' strengths rather than development needs.
97% of staff agreed
My work is an important part of my life
The new 'Academy of Awesome' training programme takes a strengths-based approach to encourage individuals, teams and managers to focus on positive reinforcement rather than negative gaps in skill-sets and development.
92% of staff agreed
The experience I gain from this job is valuable for my future
The new 'Academy of Awesome' training programme takes a strengths-based approach to encourage individuals, teams and managers to focus on positive reinforcement rather than negative gaps in skill-sets and development.
97% of staff agreed
My work is an important part of my life
The new 'Academy of Awesome' training programme takes a strengths-based approach to encourage individuals, teams and managers to focus on positive reinforcement rather than negative gaps in skill-sets and development.
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Asahi UK Ltd
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