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A world-famous creative agency, Bartle Bogart Hegarty (BBH) has seven offices and employs around 600 staff servicing a list of leading brands. Its slogans such as Vorsprung durch Technik – progress through technology – for Audi and Keep Walking for Johnny Walker whisky are globally recognised.
The founders' original 10 beliefs, covering fairness, integrity and creativity are displayed on the wall of every office so all employees can understand the agency's 40-year history. With its watchwords be good and be nice, BBH believes in creating an environment that people find inspiring and rewarding.
It prides itself in being a non-heirarchical company in which all employees are treated the same and has stepped up diversity and inclusiveness training to include calling out rascism in the workplace and combating unconscious bias. Pride ‘champions' host virtual coffee mornings for LGBTQ+ employees to connect.
The agency's iconic black sheep logo still symbolises its 'When the world zigs, zag' mantra, with the message to be different driving both its work for clients and its support for staff and the wider community through its “Creativity for Good” programme.
Leading the way on inclusive recruiting is a goal, with the agency undertaking a complete audit of its hiring policies to reflect its openness to a wider pool of candidates, particularly from Black, Asian and Minority Ethnic candidates. It wants to be known not only for its reputation and work but for its views on sustainability, community, diversity, inclusion, wellbeing and belonging.
