BCW is one of the world's largest global communications agencies. BCW delivers digitally and data-driven creative content and integrated communications programmes grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is part of WPP, the world leader in communications services. The organisation operates day to day through four core principles: United; Open; Brave and True. During recruitment, successful candidates are those open to collaboration. All employees complete micro-training sessions to learn about and reinforce the values and core principles of the organisation. Each practice within the agency holds monthly meetings where they celebrate and recognise staff that have demonstrated their core principles and delivered creative, valuable and impactful work. This is recognised through peer-to-peer 'Smile' nominations. The organisation also hold monthly company-wide meetings, where they spotlight innovative and inspiring campaigns and celebrate the outstanding contribution by teams and individuals to them. Winners receive a Selfridges voucher and runners-up a bottle of champagne for their efforts.