Blue Rubicon

Hidden mission statement
http://www.bluerubicon.com

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LONDON PR FIRM Blue Rubicon promotes personal growth (a 90% positive score), giving staff £100 to spend on a hobby. People don't feel threatened by the economic climate (76%) and work is stimulating (88%). bluerubicon.com

Featured Workplace Factors

Personal Growth

97% of staff agreed

The experience I gain from this job is valuable for my future

Blue Rubicon has created a unique reward scheme that recognises the efforts of individuals while at the same time reinforcing the culture of thirst for knowledge and knowledge sharing. The scheme is called R&R – Rest and Relaxation through Reward and Recognition. The purpose is to recognises the effort put in by every member of staff to delivering great work by encouraging time out for work life balance. All 130 staff are given an annual pot of £200 to draw down from over the year to encourage time out from their daily routine. The money can be spent on gaining new insights, a fresh perspective, indulge their passions or enhance wellbeing. £100 must be spent on taster classes/experiences set up by the company on a quarterly basis. These events are social and encourage people to spend time with colleagues who they may not work with and get to know them learning something new together –from ghost walks of London to wine tasting or yoga. The other £100 can be spend on anything the individual chooses as long as it supports gaining new experiences or enhances their well being. The things people have chosen to spend it on range from; learning how to be a cookery writer, buying a sewing machine to indulge a passion for clothes design to enlisting a personal trainer to get ready for a marathon. All of the activities are a thank you from the company for the individuals contribution to Blue Rubicon's success whilst encouraging time away from their desk to learn, have fun and encourage work life balance.

My Company

95% of staff agreed

My work is an important part of my life

Blue Rubicon place a huge emphasis on the sharing of knowledge and thirst for knowledge within their culture – facilitating and encouraging this at the most senior level of the company. This is reflected in knowledge sharing forums that have been part of their DNA for over a decade: Their Thursday lunchtime ‘brown bags' are open to the whole company to come and learn from inspiring internal and external speakers over lunch. The company constantly look for ways to extend this principle to provide new and exciting opportunities for employees – and this was behind the launch last year of Blue Rubicon's ‘Exchange'. This has been established with three different types of agencies within the marketing sphere including advertising and experiential, to provide opportunities for their people to exchange ideas and knowledge. In a formal way this involves shared training on a wide range of topics. On an informal level, the Exchange provides a network of peer to peer contacts to act as sounding boards, test ideas out on, invite to brainstorms and simply create new inspiration and shared knowledge. The Exchange also provides opportunities for mentoring with very experienced senior people from across the marketing mix to explore personal development from a broad perspective

Leadership

95% of staff agreed

I have a great deal of faith in the person leading this organisation

The company recognised the need to re-visit some of the fundamentals of their 5 year business plan: the market had changed significantly, they had been through a tough year financially and needed to re-ignite some of the passion employees felt about working for Blue Rubicon. They consulted and engaged everyone in this process – and ultimately re-shaped a bolder and ambitious growth plan for the next 5 years. This was presented by the senior management to the whole agency where we were clear about: Where the company was headed and why, Identifying the opportunities for individuals to have personal progression. As a result this inspired debate across the agency – at the Q&A session and during the following days. Specific feedback was sent directly to their CEO and included: “Thank you for today's presentation – I found it really inspiring. It's really exciting to be part of an agency with such bold ambitions!”

Quick Facts

Organisation established in
Total number of employees
Number of UK locations
Employee average age
Male : Female employee ratio
Employees earning £35k+
Employee turnover (voluntary)

Benefits

Holidays

Companies offering a minimum of 26 days annual leave to all employees.

Pensions

Companies offering a final salary scheme to all employees, or one in which the employer's contribution is at least 5%.

Women in Senior Management

At least 40% of senior managers are women.

List Positions

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