DAZZLING SMILES MATCH the gems made and sold by Boodles, where the 92 staff feel they have a Fair Deal (74%). A sales consultant earns a typical £38,500, plus performance bonuses, and there is a staff discount on jewellery. Boodles, a family firm more than 200 years old, is based in Liverpool with nine shops in London, the northwest and Dublin. It encourages charity endeavours (94%, in eighth place), allowing staff three paid volunteering days and inviting charity nominations for the firm to support. www.boodles.com

