Bow & Arrow identifies, creates and implements new products, services and ventures for some of the world's biggest businesses. The organisation was founded with the vision to work with game-changing businesses to create and launch new products and services that really make an impact in the lives of their customers. Delivering this type of work can be a challenge. It can bring a lot of uncertainty, risk and complexity. The teams at Bow & Arrow embrace this challenge; they often say that everyone at Bow & Arrow thrives on the impossible. They share the view that having this type of impact and working in these teams, is a powerful way to experience huge growth personally and professionally. Bow & Arrow is built on celebration of everyone's individual contribution. With that in mind, rewards beyond salary, bonus, team events and things like free breakfasts are very personalised. They give special gifts to each person when they hit a big milestone in their project or deliver really outstanding work. The organisation is aware that constantly striving for improvement can become overwhelming. To ensure that they are growing and being challenged but not overwhelmed, they use a 'Comfortable-Stretch-Strain' framework that every employee can use to map how they are feeling at any given moment.