Business in the Community, the King’s Responsible Business Network, is a charity dedicated to building a fairer and greener world, driven by responsible businesses. It has shown a deep commitment to its own people, believing that its employees' involvement is key to its success. The company has conducted a highly consultative process of developing and refining its vision, values and core messages, ensuring that these better meet the needs of staff. This has included annual roadshows where everyone has the opportunity to be involved in the conversation. This collaborative approach has had a fundamental impact on how the organisation represents itself externally and communicates internally.

Operating across multiple locations, the organisation has successfully used its annual 'All Staff' and Roadshows to overcome the challenge of communicating with and involving everyone. The latest 'All Staff' event in February 2015 brought colleagues together at Porcester Hall in London for a day of networking, interactive presentations and learning. This event, preceded by the evening AGM and "Pink Flamingo" staff awards, was a testament to its commitment to bringing everyone together, with accommodation booked for staff so they could attend both the evening and daytime activities. It continues to embed its values into recruitment and performance reviews and provides workshops and coaching to managers to support them in applying these values. Its commitment to these principles is also evident in its National Induction programme, where new starters engage in a discussion exercise about real-life examples of the company’s values in the workplace.