Workshops and coaching are provided to managers to help them apply company values. A session at National Induction also focuses on vision and values, including a discussion exercise around real-life examples, which helps employees develop their understanding and application of these principles in the workplace.

'All Staff' events and Roadshows are used to bring colleagues together face-to-face for networking and interactive presentations. In 2015, individual teams also created brief, innovative, and entertaining videos to introduce themselves to the rest of the organisation, helping to foster a sense of community.

Business in the Community has gone through a highly consultative process to develop and refine its vision, values and core messages. This has fundamentally changed how it represents itself externally and communicates internally, demonstrating a leadership that values and involves its employees.