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When some colleagues reported they were finding it hard to “switch off” while working from home, Cardlytics quickly took action to help. The data-driven marketing technology firm made everyone block out an hour in their diary to ensure they were stepping away from their laptops. Senior leaders also introduced No-meeting Wednesday to combat Zoom fatigue.
The team of about 60 people in London is part of a global operation which includes 400 people in India and around America, running an advertising platform in banks' digital channels and analysing the results. Many recruits have found the opportunity to work abroad for six months of the year an enticing prospect, as well as a flexible and social workplace culture.
Cardlytics helps brands to drive sales, using its insights into the spending habits of 163 million bank customers. Employees have been offered constant support, communication, encouragement and flexibility throughout a difficult year. Colleagues were surveyed on what they wanted more of – or less of – in terms of wellbeing, and senior leaders tailored their approach accordingly.
People stayed connected across departments through a variety of lunch-and-learn classes, clubs, panel discussions and quizzes. Staff vote for the Star of the Month to honour those who stick to the company values – such as taking initiative and being hungry to win – and they are rewarded with an Amazon voucher.
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