Founded in 2008, CitNOW is an innovative, enterprise-level software product suite that allows automotive dealerships across UK, Europe, Asia, Africa and the USA to sell more vehicles and parts more profitably.

Through a series of easy-to-use apps, the organisation provides a personal video presentation service connecting customers with retailers in the automotive industry.

Continuous improvement and innovation have seen CitNOW grow to offer four apps, helping reach end-customer touch points from online sales to the showroom, the workshop and bodyshops. During the events of 2020, CitNOW became an invaluable tool by helping to keep personalised communication alive without physical presence and gave retailers the ability to provide their customers with the closest possible experience of physically being in a showroom whilst not able to visit. To date over 50 million CitNOW videos have been produced, with 11,000 users. Operations are across 69 countries, in 27 languages with 123 employees around the globe.

Supporting many charitable initiatives, 2021 has seen CitNOW host a number of fundraisers – such as a Macmillan Coffee Morning – as well as donating to numerous wellbeing charities as part of the company’s wellbeing week. Employees also participated in ‘Bangers4Ben’, taking on an 890-mile Best of British Rally to raise funds and awareness for the automotive industry’s charity, Ben, a cause close to the businesses heart. In addition to this, the organisation also provides employees with two paid volunteer days every year enabling them to support local worthy causes.