As an organisation they put a lot of emphasis on identifying potential within the organisation and developing it accordingly. A typical example is one of their home managers who they financially assisted to build on her qualifications from Romania, from her starter position as a care assistant. This particular individual went on to do her nursing qualifications and the Registered Manager Award and now manages one of their homes.

Managers within the organisation make clear to their staff the objectives of their team and the organisation at a level that is appropriate to their role, ensuring that they understand how they are expected to contribute to developing and achieving them. They ensure they meet with their staff regularly and involve them in developing what they consider a viable reward and recognition strategy and how that connects with their own input toward the achievement of the organisation's goals. They also encourage their staff to recognise the contribution they and their colleagues make to the organisation, and recommend deserving colleagues for recognition. They implement an informal and formal evaluation of how their staff manage to keep on top of their expectations and offer constructive suggestions as the need arises. They also encourage a similar openness among their staff as they themselves enjoy with senior management, with the ultimate goal of an organisational culture of mutual support and encouragement..

Managers within the organisation make clear to their staff the objectives of their team and the organisation at a level that is appropriate to their role, ensuring that they understand how they are expected to contribute to developing and achieving them. They ensure they meet with their staff regularly and involve them in developing what they consider a viable reward and recognition strategy and how that connects with their own input toward the achievement of the organisation's goals. They also encourage their staff to recognise the contribution they and their colleagues make to the organisation, and recommend deserving colleagues for recognition. They implement an informal and formal evaluation of how their staff manage to keep on top of their expectations and offer constructive suggestions as the need arises. They also encourage a similar openness among their staff as they themselves enjoy with senior management, with the ultimate goal of an organisational culture of mutual support and encouragement..