Fred Perry

A profitable, global niche brand with strong values of integrity, personality, and individuality.
Hidden mission statement
https://www.fredperry.com

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Best Company to work for in the UK
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A fashion icon, the Fred Perry shirt is the start and end of everything the company does, because it’s a rite of passage, the uniform of the non-uniform, according to the business. The Fred Perry shirt symbolises the company's past, present and future as a brand, and part of the business's mission is to protect it.

Triple Wimbledon champion Fred Perry was born to a Stockport cotton spinner. He played and fought his way through, always with style, and despite the establishment, which rejected him because of his working-class background.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt would transcend sportswear to become streetwear for generation after generation of British youth subcultures, beginning with the Mods in the 1960s.

To this day, the laurel wreath remains a signature of both individuality and of belonging. The brand’s unique positioning means that it has authentic links to sport, music and subculture.

These three pillars inform the business, which is based in London and has more than 200 shops around the world, including Paris, New York, Shanghai and Tokyo. It has a commitment to youth tennis, collaborates with young designers and supports independent venues and musicians.

The company supports the wider community through the Fred Perry Tennis Trust and Fred Perry Championship, a national youth tennis tournament, the Amy Winehouse Foundation, which helps young people manage their emotional wellbeing and the Museum of Youth Culture, in Carnaby Street, London.

A spotlight on

Fred Perry

View the latest achievements

Featured Workplace Factors

Leadership

87% of staff agreed

This organisation is run on strong values / principles

The leadership team and managers have undergone a team- and personal-development programme with an external company. This has resulted in greater self-awareness, a better understanding of others, improved teamwork and a deeper sense of their team purpose.
Giving Something Back

79% of staff agreed

This organisation has a strong social conscience

The Fred Perry Tennis Trust was given 10% of the sales made on Black Friday and 20% of sales from the Amy Collection goes to the Amy Winehouse Foundation. Financial support is given to the 100 Club, a London music venue, and donations have been made to the Nicholas Daley Music Grant for unsigned artists.
Fair Deal

56% of staff agreed

I am happy with the pay and benefits I receive in this job

Roles where there was a disparity across gender and ethnicity have been identified and salaries adjusted to achieve parity. The company is hoping to be accredited as a Living Wage Employer. Fred Perry also rewards all of its staff via its annual bonus scheme.
Leadership
%

87% of staff agreed

This organisation is run on strong values / principles

The leadership team and managers have undergone a team- and personal-development programme with an external company. This has resulted in greater self-awareness, a better understanding of others, improved teamwork and a deeper sense of their team purpose.
Giving Something Back
82%

79% of staff agreed

This organisation has a strong social conscience

The Fred Perry Tennis Trust was given 10% of the sales made on Black Friday and 20% of sales from the Amy Collection goes to the Amy Winehouse Foundation. Financial support is given to the 100 Club, a London music venue, and donations have been made to the Nicholas Daley Music Grant for unsigned artists.
Fair Deal
96%

56% of staff agreed

I am happy with the pay and benefits I receive in this job

Roles where there was a disparity across gender and ethnicity have been identified and salaries adjusted to achieve parity. The company is hoping to be accredited as a Living Wage Employer. Fred Perry also rewards all of its staff via its annual bonus scheme.

Quick Facts

Organisation established in
1952
Total number of UK employees
Number of UK locations
33
Employee average age
48% : 52%
Male : Female employee ratio
30%
Employees earning £35k+
40%
Employee turnover (voluntary)
Quote from the top...
People have always been at the heart of our Brand, and we’re committed to creating a culture where everyone can, and is able, to be at their best, regardless of role or tenure. Therefore, we must better listen to understand both what we do well and what we could do better. This will help ensure our next steps are built on mutual trust, respect, and openness, and that everyone believes we are doing the right things for the right reasons.

Richard Gilmore, Managing Director

Benefits

Maternity

Companies offering at least 10 weeks’ full pay or generous alternative.

Private Healthcare

Companies offering private health insurance to all employees.

Women in Senior Management

At least 40% of senior managers are women.

Pensions

Companies offering a final salary scheme to all employees, or one in which the employer's contribution is at least 5%.

Latest Achievements

National Ranking
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Best Companies to work for in the UK
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Fred Perry
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