THE COMPANY TASKED with marketing brands such as HŠagen-Dazs is a cool place to work. There is a strong emphasis on supporting charities, and last year General Mills donated more than £120,000 to good causes. Staff say the business gives a lot back to the community (69% positive) and that managing director Jim Moseley runs it on sound moral principles (86%). Indeed, they have a great deal of faith in his leadership (88%) and are proud to work for the company (86%). www.generalmills.com
